| Reference: | 一、英文部分
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二、中文部分
1.余家琛(2013)，醫療器材公司之顧客關係、服務品質、認知價值與顧客滿意度、顧客忠誠度之行銷策略研究－以H公司為例，國立成功大學高階管理碩士在職專班論文。
2.邱志聖(2010)，策略行銷分析：架構與實務應用(三版)，智勝文化。
3.張慈映、池煥德、王榛驛、林淑綿、林怡欣、黃裕斌、蔡孟男、陳婉玲、張佳雯(2013)，2013醫療器材產業年鑑(初版)，財團法人工業技術研究院產業經濟與趨勢研究中心。
4.劉玓岡(2013)，以策略行銷分析架構探討命理業的商業模式，國立政治大學企業管理系碩士論文。
5.劉伊宏(2008)，醫療器材產業內關係行銷的探討，天主教輔仁大學國際創業與經營管理學程碩士在職專班論文。 |
