政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/71091

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政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/71091

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/71091

Title:	Measuring Virtual Experience in a 3-D Virtual Reality Interactive Simulator Environment: A Structural Equation Modeling Approach
Authors:	成力庚;成敏華;成維華 Cheng, Li-Keng;Chieng, Ming-Hua;Chieng, Wei-Hua
Contributors:	企管系
Keywords:	Flow;Telepresence;Interactivity;Vividness;Virtual experience
Date:	2014.01
Issue Date:	2014-11-04 15:35:55 (UTC+8)
Abstract:	With the rapid development of the VR market, virtual experience has increasingly been the object of study in recent years. A growing number of studies have reported the positive effect that virtual experience can have on a user’s mood and loyalty. However, few studies have investigated the influence of the mechanism of virtual experience on users’ mood and loyalty. To compensate for this research gap, this study aims to evaluate consumers’ virtual experience by examining the flow state in a virtual environment. A total of 368 valid questionnaires were collected, and a structural equation modeling approach was employed in the data analysis. The study reveals that forming flow involves many factors: the intrinsic characteristics of the mediated environment, the consumer’s assumptions and perceptions prior to entering the flow state, the stage at which the customer enters the flow state, and the consequences of the flow experience.
Relation:	Virtual Reality, 18(3), 173-188
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1007/s10055-014-0244-2
DOI:	10.1007/s10055-014-0244-2
Appears in Collections:	[企業管理學系] 期刊論文

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