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    Title: 來源國形象丶產品知識丶信任對消費者購買意願之影響-以日本食品為例
    A Study on the Effects of Country -of -Origin Image、Product Knowledge、Trust on Consumers` Purchase Intention-the case of Food from Japan
    Authors: 鄭淑珍
    Contributors: 黃慶堂
    鄭淑珍
    Keywords: 來源國形象
    産品知識
    信任
    知覺風險
    購買意願
    Date: 2015
    Issue Date: 2015-08-17 14:16:33 (UTC+8)
    Abstract: 於2015年3月時,衛生福利部食品藥物管理署於稽查時發現「公告禁止輸入之日本五縣市」(福島﹅茨城﹅栃木﹅群馬﹅千葉)產品,以不實的商品標籤及偽造產地之方式於我國境內流通。因此,衛福部食藥署決定要加強對日本進口食品之管制規定,要求需檢附產地證明文件或輻射檢測證明。
      本研究目的為探討來源國形象﹅產品知識﹅信任等對購買意願之影響,研究標的為日本進口食品。本研究採用問卷調查法,透過便利抽樣的方式收集資料,共計發放225份問卷,收回有效問卷221份,問卷回收率為98.2%。
    實證結果顯示(1)來源國形象對購買意願有正向影響(2)產品知識對購買意願有正向影響(3)信任對購買意願有正向影響(4)知覺風險對購買意願有負向影響(5)知覺風險對來源國形象與購買意願有中介效果(6)知覺風險對產品知識與購買意願不具有中介效果(7)知覺風險對於信任與購買意願有中介效果。
    Reference: 一、中文部份:
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    4. 邱量宥(2013)。品牌形象﹅消費者對來源國的好感度及民族中心主義對消費者購買意願之影響-以日本可爾必思為例。大同大學事業經營學系碩士論文,台北市。
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    Description: 碩士
    國立政治大學
    行政管理碩士學程
    102921053
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0102921053
    Data Type: thesis
    Appears in Collections:[行政管理碩士學程(MEPA)] 學位論文

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