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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/83168
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/83168


    Title: 網際網路電子商店經營之研究-從降低交易成本與提高顧客忠誠觀點探討之
    Authors: 林世昌
    Contributors: 洪順慶
    林世昌
    Keywords: 網際網路
    線上交易
    交易成本
    顧客忠誠
    Date: 2000
    Issue Date: 2016-03-31 13:26:58 (UTC+8)
    Abstract: 隨著網際網路的快速發展,使得各種經營線上交易電子商店紛紛出現。而在眾多電子商店以燒錢的方式經營之際,這不禁令人思考電子商店的經營到底應從何種方式切入才能贏得顧客青睞?由於網路線上交易在廠商與顧客接觸的大部分關鍵點均是虛擬的,因此會提高買賣雙方的交易成本,另外由於顧客轉換電子商店只在彈指之間,因此維持顧客忠誠對電子商店經營格外重要。根據上述觀念,本研究主要探討以下主題:(1)電子商店內部核心經營團隊與經營能力之內涵為何?(2)電子商店如何降低消費者線上購物過程中所產生的各項交易成本?(3)電子商店如何提高消費者之忠誠度?
    Reference: 中文部分
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    英文部分
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    Description: 碩士
    國立政治大學
    企業管理學系
    87355013
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002002164
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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