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    Title: 資料挖掘之導入與影響-以銀行業為例
    Authors: 張妤莉
    Chang, Yu-Li
    Contributors: 洪順慶
    張妤莉
    Chang, Yu-Li
    Keywords: 資料挖掘
    銀行
    Data mining
    Bank
    Date: 2001
    Issue Date: 2016-04-18 16:22:35 (UTC+8)
    Abstract: 我國目前針對資料挖掘之研究,尚處於萌芽時期,相關之研究、期刊與商業文章等,散見於學術論文及報章間,但針對資料挖掘於管理面及企業實際導入層面的研究目前相當匱乏。因此本研究嘗試從管理層面來探討企業如何導入資料挖掘,並藉由深度訪談個案公司的方式,描述我國目前的應用情況。
    Reference: 【中文部分】
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    【英文部分】
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    Description: 碩士
    國立政治大學
    企業管理學系
    88355011
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001422
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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