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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/85322

    Title: Brand Evaluation and Its Antecedents of Chinese Internet Portal Sites
    Authors: 魏秉慈
    Wei, Ping-Tse
    Contributors: 陳建維
    Chen, Chien-Wei
    Wei, Ping-Tse
    Keywords: 品牌評價
    Brand Evaluation
    Brand Attitudes
    Chinese Internet Portal Sites
    Date: 2001
    Issue Date: 2016-04-18 16:25:07 (UTC+8)
    Abstract: This research is to probe the impacts of motives, time spent, and product knowledge on the brand evaluations from the perspective of Internet portal users. A comprehensive model is proposed to depict the multiple linkages among the constructs of interest. As students are the main market segment for the Internet business, undergraduate and graduate students from various faculties at Taiwan`s universities were recruited as the research subjects. The survey was presented in a questionnaire format.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001536
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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