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政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 > Item 140.119/86368

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86368

Title:	消費者對無形服務資訊搜尋行為之研究--以婚紗攝影業為例 Consumer information sarch behavior for intangible service - the wedding service industry
Authors:	李慧慧 Lee, Huei-Huei
Contributors:	別蓮蒂 Bei, Lien-Ti 李慧慧 Lee, Huei-Huei
Keywords:	資訊搜尋無形服務消費者婚紗攝影涉入程度成本效益 Information sarch Intangible service Consumer Wedding industry Involvement Information Information behavior
Date:	1997
Issue Date:	2016-04-27 11:18:59 (UTC+8)
Abstract:	本研究主要是探討消費者對「無形服務」的外部資訊搜尋行為。根據文獻回顧，將影響外部資訊搜尋的決定因素分為四類：成本效益因素（預期搜尋利益、時間壓力及財務壓力）、消費者心理層面因素（涉入程度及知覺風險）、中介層面因素（消費者知識經驗）以及人口統計變項（性別、年齡、教育程度及所得水準）來分析與外部資訊搜尋行為之間的關係。而研究標的則選擇婚紗攝影業，乃因婚紗攝影在每個人的一生中具有其重要含意，加上產品屬較高價位，故消費者在決定選購之前，會有較明顯的資訊搜尋行為。 This thesis examines the determinants of consumer information search forintangible goods.The emperical model includes such factors that influence the consumer external
Description:	碩士國立政治大學企業管理學系 84355017
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002001771
Data Type:	thesis
Appears in Collections:	[企業管理學系] 學位論文

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