English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 110944/141864 (78%)
Visitors : 47990725      Online Users : 884
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/88260
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88260


    Title: 台灣自行車產業品牌化決策之研究
    Research in the evolution of the Taiwanese Bicycle Industry from Original Equipment Manufacturing(OEM) to Branded Manufacturing
    Authors: 劉秀美
    Liu, Hsiu Mei
    Contributors: 洪順慶
    Horng,Shun Ching
    劉秀美
    Liu,Hsiu Mei
    Keywords: 品牌化
    原廠委託製造
    自創品牌
    產品特性
    自行車產業
    產業發展
    Branding
    OEM
    Manufacturer brand
    Product characteristic
    bicycle industry
    Date: 1994
    1993
    Issue Date: 2016-04-29 15:14:56 (UTC+8)
    Abstract: 近年來, 台灣在經濟結構的巨幅轉型下,已喪失了原有比較優勢的國際
    Reference: 陳更生、林唐裕,OEM還是自創品牌?從海外設廠談我國中小企業最適品牌策略,台灣經濟研究月刊,民國78年2月,頁44-48
    中華民國機械工業年鑑,台灣經濟研究院,民國78-81年
    黃蕙娟,台灣企業自創品牌策略之研究,國立政治大學企業管理研究所未出版碩士論文,民79
    中華民國自創品牌協會與卓越文化事業股份有限公司合著,品牌行銷實戰,卓越叢書,民80年6月
    王泰允,國際合作實用,遠流出版社,民80
    自行車工業研究發展中心籌備處,自行車產業體質改善調查報告書,經濟部中小企業處,民國80年10月
    工業技術研究院機械工業研究所,主要國家自行車工業市場概況調查報告,民81
    曾瑞雪,自行車業概況,華銀月刊,民國81年2月,頁27-28
    何肇青,台灣自行車業轉型經營策略研究,國立中興大學企業管理研究所未出版碩士論文,民81
    李秋慧,台灣廠商國際化之品牌策略-產業條件與自創品牌知個案分析,國立台灣大學商學研究所未出版碩士論文,民81
    詹文良,從不同觀點分析自有品牌策略:經營導向、產業結構與交易成本,國立台灣大學商學研究所未出版碩士論文,民81
    陳春杏,政府在企業國際化之功能-以自創品牌為例,國立台灣大學商學研究所未出版碩士論文,民81
    李瑞穎,自創國際品牌競爭力之研究,國際大學企業管理研究所未出版碩士論文,民82
    方亮淵,國際品牌授權策略之研究,國立政治大學企業管理研究所未出版碩士論文,民82
    賴柏安,台灣自行車業運用行銷合作進入市場之研究,國立政治大學企業管理研究所未出版碩士論文,民82
    台灣經濟研究院編,自行車及其零組件業發展策略研究報告,經濟部工業局,民國82年6月
    1994會員名錄,台灣區自行車輸出業同業公會,民83


    Aaker, David A. Managing Brand Equity,Free Press, 1991
    Aaker,David A. “The value of brand equity” , Journal of Busi-ness strategy,1992,pp.27-32
    Bansal,Pradeep, Hubert Gatignon, and Barton Weitz. “Brand In-troduction strategies and competitive environments, “Journal of Marketing Research,Vol.XXVIl,November 1990,pp.390-401
    Blackett, Tom. “Researching brand names” , Marketing Intelli-gence & Planning,Vol.6 No.3 1988,pp.5-8
    Blackett, Tom. “The value of brads”, Marketing Intelligence & Planning, Vol.9 No.1 1991,pp.27-35
    Blackston, Max. “Obervations: Building brand equity by ma-naging the brand’s relationships”, Journal of Advertis-ing research, Vol.32 No.3 May/June 1992 pp.79-83
    Chernatony,Leslie De, and Gil McWilliam, “Branding termino-logy-the real debate”, Marketing Intelligence & Plann-ing, Vol.7 No.7/8 1989,pp.29-32
    Chernatony,Leslie De., “Auditing the facters influencing brand success”, Marketing Intelligence & Planning, Vol.8 No.7 1990,pp.33-38
    Chernatony,Leslie De., “Formulating brand strategy”, Eurpean management Journal, Vol.9 No.2 June 1991 pp.194-200
    Crimmins, James C., “Better measurement and management of brand value”, Journal of Advertising research, Vol.32 No.4 July/August 1992 pp.11-19
    Daniels, John D. and Lee H.Radebaugh,International Business:Environments and Operations,Addison Wesley,6th ed, 1992
    Dent, Harry S., “Branding strategies”, Small Business Reports, September 1990,pp.62-66
    Domzal ,Teresa. “Emerging positioning strategies in global marketing” , Journal of Consumer Marketing,Vol.4 No.4 Fall 1987,pp.23-40
    Doyle, Peter. “Building successful brands: The strategic op-tions”, Journal of consumer Marketing, Vol.7 No.2 Spr-ing 1990, pp.5-20
    Enis, Ben M. and Patrick E.Murphy. “Classify Products stra-tegically “Journal of Marketing, Vol.50 July 1986 , pp.24-42
    Gardner, Burleigh B. and Sidney J.Levy, “The Product and the Brand”, Harvard Business Review, 33 (March/April) ,pp. 33-9
    Jaworski, Bernard J. C.Whan Park, and Deborah J. Macinnis, “strategic brand concept-image management”, Journal of marketing, Vol.50 Octorber 1986, pp.135-145
    Kogut, Bruce. “Designing Global Strategies: Comparative and Competitive value-added chains”, Sloan management Review, Summer 1985,pp.15-28
    Kim,Peter. “A perspective on brands”, Journal of consumer marketing, Vol.7 No.4 Fall 1990, pp.63-7
    King, Stephen. “Brand-building in the 1990s”, Journal of con-sumer Marketing, Vol.8 No.4 Fall1991, pp.43-53
    Kolter,Philip. Marketing Management: Analysis, Planning, Im-plementation, and control, Pretice-Hall, Inc., 7th ed, 1991
    Keller, Kevin lane. “Conceptualizing,Measuring,and Managing custiomer-based brand equity” Journal of Marketing, Vol.57 January 1993 ,pp.1-22
    Miracle, Gordon E., “Product characteristic and marketing strategy”, Journal of Marketing, Vol.29 January 1965,pp.18-24
    Murphy.John. “Branding”, Marketing Intelligence & Planning, 28 1987,pp.4-9
    Mesdage, Martin Van.” What needs changing in brand strateg-ies? Marketing Intelligence & Planning, Vol.9 No.7 1991, pp.14-16
    Onkvisit Sak,and Shaw, John J., “The international dimension of branding: strategic considerations and decisions”, International Marketing Review, 6,3 1991, pp.22-34
    Porter, Michael E., Competitive Strategy: Techniques for ana-lyzing industries and competitors, New York: Free Press, 1980
    Robertson, Kim.: Strategically desirable Brand name charact-eristic”, Journal of consumer Marketing, Vol.6 No.4 Spr-ing 1989, pp.61-71
    Tauber, Edward m., “Brand leverage: strategy for growth in a cost-control world”, Journal of Advertising research, Aug/sep 1988 pp.26-30
    Description: 碩士
    國立政治大學
    企業管理學系
    81355020
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003642
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    There are no files associated with this item.



    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback