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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/88269
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88269


    Title: 國際廣告授權策略之研究
    International Advertising Deligion Staregy
    Authors: 蕭文賢
    Hsiao, William
    Contributors: 于卓民
    J.C,Yu
    蕭文賢
    William Hsiao
    Keywords: 國際行銷
    廣告
    授權策略
    International Marketing
    Advertising
    Delegation
    Date: 1994
    1993
    Issue Date: 2016-04-29 15:15:15 (UTC+8)
    Abstract: 本研究的目的旨在探討多國公司國際廣告過程標準化的程度及其影響因素
    Reference: 1.何穎鍇,多國籍公司在台行銷活動標準化之研究,國立台灣大學商學研究所未出版 碩士論文,民國79年。

    2.馬翠萱,影響台灣製造業國際行銷標準策略標準化因素之探討,大同工學院事業經 營研究所未出版碩士論文,民國79年。

    3.陳振燧,國際行銷標準劃期末報告未出版文章,民國82年。

    6.彭昭英,SAS與統計分析,民國81年,四版,台北儒林圖書有限公司。

    4.劉竑,影響國際行銷產品及威廣策略標準化程度之因素探討,國立中興大學企業管理研究所未出版碩士論文,民國81年。

    5.廣告雜誌編輯室,廣告全球化專題報導,廣告雜誌,民國80年12月。

    6.孫珣恆,多國籍企業廣告策略-本土化V.S標準化,突破雜誌,100期,民國82年11月。


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    Description: 碩士
    國立政治大學
    企業管理學系
    81355029
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003651
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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