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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/89561
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/89561


    Title: 台北地區彩券購買行為之研究
    Authors: 王廷傑
    Contributors: 郭崑謨
    王廷傑
    Date: 1991
    1990
    Issue Date: 2016-05-02 16:59:40 (UTC+8)
    Reference: (中文部份)
    1. 台灣省政府財政廳,愛國獎券研究改進小組歷次會議議程,七十五年十二月。
    2. 台灣省政府財政廳,愛國獎券研究改進簡報資料,七十五年十二月。
    3. 台灣省政府財政?,愛國獎券研究改進小組,台灣地區民眾購買愛國獎券行為與態度問券調查分析報告,七十五年十一月。
    4. 行政院研考會「大家樂」問題成因及防制途徑專案研究綜合報告,七十九年三月。該綜合報告係洪永泰、王仁宏、瞿海源、張紘炬、鄭甫光等學者研究的彙總。
    5. 洪永泰,「大家樂」參與者意見調查分析七十六年九月。
    6. 王仁宏,「大家樂」防制問題專案研究綜合分析報告,七十六年九月。
    7. 瞿海源,「大家樂」問題之社會心理分析,七十六年九月二十一日。
    8. 張紘炬,愛國獎券與「大家樂」依存行為之研究.七十六年九月。
    9. 鄭甫光,「大家樂」活動流行率及分佈的估計,七十六年九月。
    10. 第一手報導,「 愛心彩券特輯」,第八十九期,七十九年九月十五日。
    11. 民生報第六版,七十九年十月一日。
    12. 中國時報第一版,七十九年十一月七日。
    13. 中國時報第三版,七十九年十一月七日。
    14. 自由時報第九版,七十九年十一月五日。
    15. 自由時報第九版,七十九年十一月四日。
    16. 大不列顛百科全書中文版,丹青圖書公司,1987年。
    17. 時報周刊「上下幾千年,那個賭代不賭」 第五百一十九期,七十七年二月七日 P. 36.
    18. 楊保羅著,風險性偏好與愛國獎券購買行為(淡江管科所管理經濟組未出版碩士論文,民國七十四年),p.65.
    19. 曾燕萍等,犯罪心理學(台北:陽明雜誌社,民國五十七年四版),頁180 - 183.
    20. 毛仁傑著,個人理財行為研究(台大商研所未出版碩士論文),民國七十年。
    21. 鄭銓泰著,台北市已婚婦女生活型態與媒體接觸行為之研究台大商研所未出版碩士論文,民國七十年), p.8.
    22. Philip Kolter (Marketing Management: Analysis, Planning,Control,5th ed.: 1984).何雍慶、周逸衡譯,行銷管理:分析、規劃與控制(台北:華泰書局,民國七十四年初版),PP.382-383.
    23. 黃俊英著,行銷研究(台北:華泰書局出版,民國七十六年元月出版),頁208。
    24. 柴松林、謝金河編,金錢遊戲(台北:敦理出版社,民國七十七年三月初版),頁24。
    25. 潘明全著,大學生錄音帶購買行為與其價值觀及生活型態關係之研究(政大企研所出版碩士論文,民國七十二年元月)。
    26. 成敏華著,西式速食業行銷組合策略之研究(政大企研所未出版碩士論文,民國七十五年元月)。
    27. 毛仁傑著,個人生活行態理財觀念與理財行為(台大商研所未出版碩士論文,民國七十年)
    28. 廖繼弘著,書店消費者區隔與對書店偏好之研究(政大企研所未出版碩士論文,民國七十八年元月) 。
    29. 多湖 輝著,錢財心理學(台北:久大文化公司出版,民國八十九年三月出版),頁171-187 。
    30. 葉仲民薯,出國旅遊者心理區隔及其偏好之分析(政大企研究未出版碩士論文,民國七十四年元月)
    31. 彭昭英譯著. SAS 與統計分析(台北:格致圖書公司出版,民國七十八年九月初版),頁782 。

    (英文部份)
    1. James Cook "Cottomania" Forbes. Vol.143 (March 1989). PP.92-96.
    2. James Cook "Cottomania" Forbes, Vol.143 (March 1989). PP.92-96.
    3. International Encyclopedia of the Social Sciences, David Lo Sills ed, (New York: The Macmillan Company &The Free Press. 1968),p.53.
    4. 同上,並參閱Edmund Bergler. The Psycholugy of Gambling ,(New York: Hill & Wang, 1957)
    5. Michael P. GILVARY and Jane H. leuthold, "Why Play the Illinois Lottery? " Illinois business review October 1989, pp. 10-13 .
    6. McConkey, C. William and Warren, William E. “Psychographic and demographic Profiles of State Lottery Ticket Purchasers" Jurnal of Consumer Affairs, Vol. 21 (Winter 1987) Pp. 314-327。
    7. Brad Edmondson, " The Demographics of Gambling" American Demographics, Vol. 8 (July 1986) , Pp. 38-41, 50。
    8. Philip L. Hersch and Gerald S. McDougall " Do People Put their Votes Where Their Votes Are? The Case of Lottery Tickets" Southern Economic Journal, Vol. 56 (July 1989) , pp. 32-38。
    9. William E. warren and C. William McConkey" Assessing the Potential for a Louisiana Lottery; A comparison of the Demographic Profile of state Lottery Ticket Purchasers with the Demographic Profile of Louisiana Residents" Northeast Louisiana Business Review, Fall/Winter 1985, pp. 36-41。
    10. Nicole Flemming " The State Budget dilemma: No clear Answer" Montana Business Qtrly, Vol. 24 (Summer 1986) pp. 18-19, 21。
    11. John R. Livernois The Redistributive Effects of Lotteries: Evidence from Canada" Public Finance Qtrly , Vol: 15 (July 1987) . pp. 339-351。
    12. John L. Mikesell and C. kurt Zorn" state Lottery Sales: Separating the Influence of Markets and Game structure “ Growth & change, vol. 18 (fall 1987) , pp.10-19 。
    13. Joe Agnew" Marketing ! Yeah ... That`s the Ticket!” Marketing News, Vol. 20 (October 1986) , pp. 10, 12。
    14. Eugene D. Joffee and Israel D. Nebenzahl “ Finding the Right Segment for Lottery Buyers" european Research (Netherlands) Vol. 14 (1986) , pp. 78-81。
    15. Fred D. Reynolds and William R. Darden, "Construing Life and Psychographics, " in Willian D. Wells,ed. Life Style and Psychographics (Chicago : AMA, 1974),pp.71-96.
    16. William D. Wells, "Psychographics : A Critical Review, " Journal of Marketing Research, Vol. XII (May, 1975),
    17. William Lazer, "Life Style Concept and Marketing," in Stephen Greyser, ed., Toward Scientific Marketing (Chicago : AMA, 1963), pp.141-150.
    18. Alam R. Andreasen, "Leisure, Mobility and Life Style Patterns," American Marketing Association Conference Proceedings, (Winter 1967), p.56.
    19. D. Demby, "Psychographics and From Whence It Come,`" in William D. Wells, ed., Life Style and Psychographics (Chicago AMA, 1974), p.21.
    20. James F. Engel. Roger D. Blackwell, and David T. Kollat, Consumer Behavior, 3rd ed. (台北:華泰書局翻版,1978), p.174.
    21. Yoram Wind and Paul E.Green, "Some Conceptual, Measurement, and Analytical Problem in Life Style Research," in William D. Wells, ed., Life Style and Psychographics (Chicago: AmA. 1974), p.122.
    22. James I. Engel, Roger D. Blackwell, & David T. Kollat, Consumer Behavior, 3rd ed . (台北:華泰書局翻版, 1978) , p.206.
    23. Engle, Blackwell, and Kollat, Consumer Behavior, p.191.
    24. Schiffman and Kanut, Consumer Behavior, 雙葉書廊,民國72年一版, p.112.
    25. Levy, Sidney J, "Symbolism and Life style" Toward Scientific Marketing, Stephen A. Gregser, ed (Chicago AMA 1963).
    26. Wells, William D. and Douglas Tigert, "Activities, Interests and Opinions," Journal of advertising Research Ⅱ(August 1971), p.27-35.
    27. Rokeach, Milton, Belief, Attitudes and Value (San Francisco: Jossey-Bass, Inc., 1968).
    28.Cohen, Joel B., “An Interpersonal Orientation to the study of consumer behavior." Journal of Marketing Research 4 (August 1967).
    29. Dolich. Ira J .,"Congruence Relationships Between Self Images and Product Brands." Journal of Marketing Research 6 (February 1969). p. 80-84.
    30. Haley. Russell I., "Benefit Segmentation: A Decision -Oriented Research Tool." Journal of Marketing 32 (July 1968). p.30-35.
    31. E.J. Mcarthy, Basic Marketing: A Managerial Approach (Homewood Illinois: Richard d. Irwin. Inc 7th ed. 1981. ) P.63.
    32. Yoram Wind. "Issues and Advances in Segmentation Research." Journal of Marketing Research 15 (Aug. 1978) . PP.321-323.
    33. McConkey. C. William and Warren; William E. "Psychographic and demographic Profiles of State Lottery Ticket Purchasers" Jurnal of Consumer Affairs. Vol. 21 (Winter 1987) pp. 314-327。
    34. Joe Agnem "Movketing! Yeah ... That`s the Ticket!" Marketing News. Vol.20 (October 1986). pP.10,12.
    35. R. Struse" Life style Research Inappropriate for some categories of products. " Marketing News. Vol. 10 (Jan 17. 1977) P.9.
    36. Lawrence A. kratz and William N. Weirick " A Lottery for Louisiana n Northeast louisiana Business Review. Fall/Winter 1984, PP. 16-22.
    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004854
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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