| Reference: | 參考書目
中文部分:
1. 中華民國台灣地區進出口統計月報，244期，台北:財政部統計處，民79.2。
2. 中華民國金融統計月報，中央銀行經濟研究處，民79.1。
3. 中華民國統計月報，289期，台北:行政院統計處，民79.2。
4. 中華民國統計月報，289期，台北:行政院統計處，民79.2。
5. 黃俊英，"行銷研究－管理與技術"，台北:華泰書局民,71.10。
6. 楊浩二"多變量統計方法"台北華泰書局民73.8。
7. 張春興，"心理學"，台北:東華書局，民75。
8. 游恆山編譯(原著者 G. Zimbardo)，"心理學"，台北:五南圖書出版公司，民77。
9. 楊國樞等(編)，"社會及行為科學研究法"，台北:東華書局，民67，第16章。
10. 鄭伯，"消費者心理學"，台北:大洋出版社，民67。
11. 李昌根，"服務消費行為研究---北市大學女性為例"，國立政治大學商學研究所未出版碩士論文，民71.1。
12. 吳裕民，"本國學生對國產品與進口品態度差異之研究"，國立台灣大學商學研究所未出版碩士論文，民77.6。
13. 胡傳孝，"自我概念與品牌選擇之關係"，國立政治大學企業管理研究所未出版碩士論文，民71.6。
14. 連聰政，"不同來源國工業品供應商之形象研究"，國立政治大學企業管理研究所碩士論文，民77.7。
15. 陳雅玲，"負債變資產－MIT形象重新出擊"，光華月刊，民78,10。
16. 陳麗婉，王文中，吳靜吉，"自我意識量表修訂"，中國測驗學會測驗年刊，第37輯，民79。
17. 許士軍指導，"台灣產品海外形象之研究---英國"，台北:中華民國對外貿易發展協會編印，民78.6。
18. 許士軍，"新加坡消費者對不同來源地產品之知覺及態度"，管理評論，民76.7。
19. 曹為實，"國外買主對我國產品品質評價與購買意願之研究---以12項產品為例"，台灣大學商學研究所未出版碩士論文，民77.6。
20. 詹炳發，"台灣地區消費者對外國產品態度之研究"，國立政治大學業管理研究所位出版碩士論文，民62.12。
英文部分:
1. A. Nagashima. " A Comparative Made In Product Image Survey Among Japanese Businessmen. " Journal of Marketing, July 1977. pp.95-100。
2. A. Nagashima. A Comparison of Japanese and U.S. Attitudes Toward Foreign Products", Journal of Marketing, Jan. 1970. PP.68-74
3. C. L. Narayana. " Aggregate Image of American and Japa-anese Products: Implications on International Marketing," Columbia Journal of World Business, 16, 1981, PP.31-35.
4. C. Ofir and D. R. Lehmann. " Measuring images of foreign products" , columbia Journal of World Business, 21, 1986, PP.105-108.
5. C. Reierson." Are Foreign Products Seen As National Stereotypes. " Journal of Retailing. Fall 1966. pp.95-100。
6. G. M. ERICKSON, J. K. JOHANSSON AND P. CHAO." Image Variables in Multi-Attribute Product Evaluation: Country--of-Origin Effects". JOURNAL OF CONSUMER RESEARCH, September 1984. pp.694-699.
7. H. W. Berkman and C. Gilson. "Consumer Behavior" 2nd ed .,Kent pulishing Company.chap 11.
8. J. K. JOHANSSON. S. P. DOUGLAS and I. NONAKA." Assessing the Impact of Origin on Product Evaluations: A New Methodological Perspective", Journal of Marketing Research, November 1985. pp.388-396.
9. J. R. Darling. " The Competitive Marketplace Abroad A Comparative Study. " Columbia Journal of World Business, Summer 1986. pp.29-38.
10. M. J. Etze1 and B. J. Walker, " Advertising Strategy for Foreign Products", Journal of Advertising Research, June 1974. P41-44.
11. N. G. Papadopoulos,L. A. Heslop and G. Avlonitis." DOES" COUNTRY-OF-ORIGIN" MATTER? SOME FINDINGS FROM A CROSS-CULTURAL STUDY OF CONSUMER VIEWS ABOUT FOREIGN PRODUCTS". MA: Marketing Science Institute. Oct 1987.
12. P. Cattin, A. Jolibert and C. Lohnes. "A Cross-Cultural Study of "Made In` Concept ". Journa1 of Internationa1 Business Studies,Winter 1982.pp.131-141.
13. P. Kotler." Marketing Management-Analysis. Planning,and Control, 5th Edition, 1984, Prentice-Hall Inc .,chap 4.
本段文字根據何雍慶、周逸衡譯文。
14. P. Krishnakumar. "An exploratoy Study of the influence of country-of-origin on the product images of persons from selected countries. " Ph. d dissertation. 1974, University of Florida.
15. P. W. Turnbull, "The Image and Reputation of British Suppliers in Western Europe", European Journal of Marketing, 1976, pp.39-52.
16. R. D. Schooler and A. R. Wildt, "Elasticity of Product Bias" Journal of Marketing Research, Feb. 1968, PP.78-81.
17. R. D. Schoo1er, "Product Bias in the Central American Common Market", Journal of Marketing Research, Nov.1965, pp.394-397.
18. R. Gaedeke, "Consumer Attitudes Toward Products Made In Dereloping Countries, " Journal of Retailing, Summer 1973,pp.13-24.
19. R. Schoo1er, "Bias Phenomena Attend and to the Mark-keting of foreign Goods in the U. S. , " Journa1 of International Business Studies, Spring 1971, pp.71-80.
20. R. Schooler and D. H. Sunoo, "Consumer Perceptions of International Products: Regional vs. National Labeling",Social Science Quarterly, Mar. 1969, pp.886-890.
21. S. R. Khanna, "Asian Companies and the Country Stereotype Paradox : An Empirica1 study, " Columbia Journa1 of Wor1d Business, Summer 1986, pp. 29-28.
22. W. Bilkey and E. Nes, "Country-of-Origin effects on Product Evaluation, Journal of International Business Studies, spring, Summer 1989, pp.90-96.
23. W.T. Anderson and W. H. Cunningham, "Gauging Foreign ProductPromotion", Journal of Advertising Research, Feb. 1972, pp.29-34. |
