| Reference: | 參考書目
中文部份
1.江榮吉 "台北市市場經營型態及市場分佈問題研究" 國立台灣大學農業經濟研究所 民國69年。
2.李培基 "台北市超級市場及其市場區隔之研究" 國立政治大學企業管理研究所碩士論文 民國64年。
3.李育勳 "連鎖便利商店消費者商店印象" 國立成功大學工管所未出版碩士論文 民國74年。
4.李秀鳳 "超市購物者的消費型態分析" 突破雜誌第十期 民國75年1月5日。
5.杜啟祥 "軍公教福利品供應系統管理研究" 淡江大學管理科學研究所碩士論文 民國66年。
6.徐重仁 "統一超級商店行銷策略之設計" 中華民國市場拓展學會七十四年年會論文集。
7.陳堯 "台北市公有市場制度之研究" 國立政治大學企業管理研究所碩士論文 民國55年。
8.陳明健 "台灣都市地區農產品零售階段之市場結構分析" 國立台灣大學農業經濟研究所碩士論文 民國62年。
9.陳宏煜 "青年商店之經營績效與連鎖經營之研究" 國立政治大學企業管理研究所碩士論文 民國78年。
10.張景虹 "百貨公司顧客消費行為調查" 傳莘雜誌 第六期 民國77年12月1日。
11.張愛華 "消費者商店印象之研究" 國立政治大學企管所未出版碩士論文 民國66年。
12.張日高 "台北市超級市場發展及其消費特徵之研究" 國立台灣大學農業經濟學研究所碩士論文 民國77年。
13.黃劍虹 "消費者對超級市場之接受度研究" 國立政治大學企業管理研究所碩士論文 民國68年。
14.郭清崑 "台灣新興大型零售業對商品通路結構之影響" 台銀季刊25卷2期 民國62年。
15.郭榮芳 "連鎖便利商店印象與購買行為之關係研究──台北市統一與味全連鎖體系之實例研究" 國立政治大學企管所未出版論文 民國74年。
16.桑慧敏 "軍公教福利中心對廠商行銷策略之影響－台灣區洗衣粉廠商實例研究" 國立成功大學工業管理研究所碩士論文 民國78年5月。
17.統計調查資訊季報第二期 行政院主計處 民國78年7~9月。
18.葉澤民 "台北市超級市場位置選擇之研究" 國立台灣大學農業經濟學研究所碩士論文 民國66年。
19.趙秋桐 "台北市超級市場果菜消費行為之研究" 國立政治大學企業管理研究所碩士論文 民國66年。
20.劉一忠等 "台北市主要公有市場改建為超級市場之研究" 國立政治大學企業管理研究所 民國65年。
21.劉水深 "台灣地區零售經營方式演變之研究" 國立政治大學企業管理研究所 民國78年18月。
22.劉承安等 "高雄市傳統零售市場與超級市場之實列研究" 高雄市工務局 民國76年6月。
23.劉富善 "台北市青年商店的設立、管運及其績效的研究" 農業發展委員會印行 民國68年。
24.廖文誠 "超級市場生鮮蔬菜訂價方法對其營銷影響之研究－台北市之個案" 國立台灣大學農業經濟學研究所碩士論文 民國78年。
25.魏筱玉 "統一群星閃耀，味全明月當空" 卓越雜誌 民國78年10月。
英文部份
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2. Bar, R.D., Mass Merchandising: Revolution and Evolution, Fairchild publication, New York,1978.
3. Beem, E.R. & Oxenfeldt, A.R., "A Diversity Theory for Market Processer in Food Retailing",Journal of Farm Economics. VOL. 48. August 1966.
4. Brown, S., "Institutional Change in Retailing:A Reveiae and Synthesis" European Journal of Marketing VOL. 21. NO.6. 1987.
5. Brown, Stephen, "The Wheel of the Wheel of Retailing", International Journal of Retailing,Vol. 3, No. 1, 1988.
6. Brown, Stephen, "Wheels Within Wheels: A Rejoinder to Ron Savitt", International Journal of Retailing, Vol. 3, No. 1, 1988.
7. Cundiff, Edward W., "The Evolution of Retailing Institutions across Cultures", in Terence Nevett & R.A. Fullerton (Eds.), Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander, Lexington Books.
8. Cundiff, Edward W. & Hilger, Marye T., "Marketing in the International Environment" Prentice Hall, Englewook Cliffs. New Jersey 1988.
9. Davidson, W. R. , Bates, A.D. & Bass, S. J. "The Retail Life Cycle" Harvard Business Review VOL. 54, Nomember-December, 1976.
10. Duncan, D.J. and Hollander S.L., Modern Reatiling Management: Basic Concept and Practices,Richard D. Irwin, ILL, 1977.
11. Dreesman, A.C.R., "Patterns of Evolution in Retailing", Journal of Retailing, VOL. 44. Spring 1968.
12. Fink, S.L., Baed, J. & Taddeo K., "Organisational Crisis and Change" Applied Behavioural Science, VOL. 7, No. 1, 1971.
13. Gist, R.R., "Retailing: Concepts and Decisions",New York, Wiley and Sons, 1968.
14. Gist, R.R., "Marketing and Society: A Conceptual Introduction", New York, Holt, Rinehart and Winston 1971.
15. Goldman, A., "Outreach of Consumers and the Modernisation of Urban food Retailing in Developing Countries", Journal of Mauketing, VOL. 38. October, 1974.
16. Goldman, A., "Adoption of Supermarket Shopping in a Developing Country: The Selective Adoption Phenomenon", European Journal of Marketing VOL.16, NO. 1, 1982.
17. Goldman, A., "Tranfer of a Retailing Technology into the Less Developed Countries: The Super-market Case", Journal of Retailing, VOL. 57,Summer, 1981.
18. Goldman, A., "The Role of Trading Up In the Development of the Retailing System" Journal of Marketing, VOL. 39, Jannary, 1975.
19. Haines, D.W., Chandran, R. "Winning By Being The First To Market. Or Second? " The Journal of Consumer Marketing Vol. 6 No.1 Einter PP.63-69 1989.
28. Hardy, K.G. & Magrath A.J., "Buying Groups:Clout for small businesses", Harvard Business Review, September-October 1987.
21. Ho, S. and Lau, H., "Development of Supermarket Technology: The Incomplete Transfer Phenomenon",International Marketing Reveiw, Spring 1988.
22. Hollander, S. C. , "The Wheel of Retailing", Journal of Marketing, VOL. 24, July, 1968.
23. Hollander, S.C., "Notes on the Retail Accordion",Journal of Retailing, VOL. 42, Summer, 1966.
24. Hollander, S.C., Mutinational Retailing, MSU press, 1970.
25. Hollander, S.C., "Retailing Theory: Some Criticism and Some Admiration", in R.W. Stampfl & E. C. Hirschman (Eds.), Theory in Retailing:Traditional and Nontradi-tional Sources,American Marketing Association. Chicago, 1981.
26. Hollander, S.C., "If Small is Beautiful, Is a Very Small Sample even Perttier?". European Journal of Marketing, VOL. 28, NO.2, 1986.
27. Hower. R.M., "History of Macy,s of New York,1858-1919", Cambridge, Harvard University Press, 1943.
28. Kaynak, Erdener, "A` Refined Approach to the Wheel of Retailing", European Journal of Marketing, Vol. 13, No.7, 1979.
29. Kaynak, Erdener., Marketing in the Third Work,Praeger Publisher, New York, 1982.
30. Kaynak, Erdener & Rice, G. "The Evolution of Food Retailing in the Third World: The Case of Turkey" in B. Beharrell (Eds.), Marketing in the Food Chain: Conference Proceedings Part II, MCB Press, 1987.
31. Kracker, M.P., "The Metamorphosis of European Retailing", European Journal of Marketing, VOL.28, NO.8, 1986.
32. Kumcu, Erdogan and Kumcu, M., Ercan "Determinants of Food Retailing in Developing Economies: The Case of Turkey", Journal of Macromarketing,Fall 1987.
33. Lambkin, Mary, "Competition in Developing Markets:The Impact of Order of Entry", Strategic Management Journal, 9, 1988.
34. Lambkin, May & Day, George S., "Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle", Journal of MarKeting Vol.53, July 1989.
35. Malyang, R.V., "The Distribrtion Industry in Asian NIES and Retailers" Management Japan VOL. 21, NO.2 AUTUMN 1988.
36. Mardin, R.J. & Duncan C.P., "The Transformation of Retailing Institutions: Beyond the Wheel of Retaililng and Life Cycli Theories", Journal of Macromarketing, BOL. NO.1, 1981.
37. Mason, J.B. and M.L. Mayer, Modern Retailing:Theory and Practice, 3rd ed. Brssiness Publications Plano, Yen. 1984.
38. McNair, M.P., "Significant Trends and Developments in the Post War Period", In Smity, A.B. (Ed.), Competitive Distribution In a Free High Level Economy and its Implications for the University, Pittsburg, University of Pittslarg Press, 1958.
39. McNair, M.P. & May, E.C., "The Nest Revolution of the Retailing Wheel", Harvard Brsiness Reveiw, VOL. 56, September-October 1978.
48. Mun, Kin-chok, "Chinese Retailing in a Changing Environment" in E. Kaynak (Ede.), Transnational Retailing, Walter de Gruyter, Berlin, New York,1988.
41. Ortiz-Buonofina, Marta, "The Economic Efficiency of Chad\
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42. Porter, M.E., Competitive Strategy-Techniques for Analyzing Indrstries and Competitors, The Free Press, New York, 1988.
43. Retailing in the Japanese Consumer Market,JETRO Marketing Series 5 TOKYO, 1985.
44. Savitt, R., "The Wheel of Retailing and Retail Product Management" European Journa Journal of Mauketing VOL. 18, NO. 6/7, 1984.
45. Schary, P.B., "Changing Aspecte of Channel Strutructure In America", British Journal of Marketing, VOL. 5 Autumu 1970.
46. Schnaars, S.P., "When Entering Growth Markets,Are Pioneer Better than Poachers", Business Horizns March-April 1986.
47. Stern, L.W. & EI-Ansary A.I., Marketing Channel.,Englewood Cliffs, Prentice Hall 1977.
48. Tan, Chin Tiong and Teoh, Jeannie, "Retailing System in Singapore", in E. Kaynak (Eds) ,Transnational Retailing, Walter de Gruyter,Berlin, New York, 1988.
49. Thorelli, H.B. and Sentell, G.D., "The Ecology of Comsumer Markets in Less and More Developed Countries", European Journal of Marketing, Vol.16, No. 6, 1982.
50. Tinsley, D.B., Brooks, J.R. & D`Amico, M., "Will the Wheel of Retailing Stop Turning?", Akron Business and Economic Review VOL. 19, Summer 1978.
51. William, J.R., "Full Cycle for Self-Service",Journal of Marketing, Apri1. 1961.
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