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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/90025
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/90025


    Title: 「產品特質」、「訊息類型」與「企業行銷策略」關係之研究
    Authors: 呂玉華
    Contributors: 吳思華
    呂玉華
    Date: 1990
    1989
    Issue Date: 2016-05-03 14:09:25 (UTC+8)
    Abstract: 論文提要
    Reference: 參考文獻
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    黃淑玫(民76):明示產品比較的廣告效果-廣告型態、產品參與度、訊息量的影響,交大管科研究所碩士論文。
    張俊惠(民76):產品涉入剖面,淡江管研所碩士論文。
    黃俊英與賴文彬(民79):「涉入理論及其對消費者行為的影響」,黃俊英等著,管理新思潮,中華民國管理科學學會,頁17-39。
    賈廣濟(民72):行銷管理,自行發行。
    楊晉山(民78):「資訊不對稱」與「企業策略」關係之研究-以台灣地區壽險業為例,輔大管理學研究所碩士論文。
    楊宗亮(民79):合作利益、合作策略、合作模式相關性研究,政大企業管理研究所碩士論文。
    楊秀梅(民78):「我國個人電腦市場現況與展望」,資訊與電腦,五月號別刊,頁1-8。
    楊景平(民78):「直銷、經銷、VAR,怎麼賣最有效」,資訊與電腦,五月號別刊,頁19-24。
    詹文男(民79):「我國個人電腦市場現況與展望」,資訊與電腦,五月號,頁29-30。
    廉祥源(民79):「糧食政策之演進與收購稻穀之改變」,農糧曆書,臺灣省政府糧食局,頁113-117。
    戴梅爾(民79):「電影行銷的來路去路」,長鏡頭,四月號,頁41-45。
    羅文坤(民75):行銷傳播學,三民書局。
    藍三印、羅文坤(民68):廣告心理學,台北天馬出版社。
    Bonoma, T. V. & Zaltman, G.(民78):Psychology For Management,余振忠譯:食用管理心理學,遠流出版社,第七版。
    Kolter, Philip(民77):Marketing Management,謝文雀、王又鵬、鄭偉慶合譯,行銷管理,台北:天一圖書公司,第六版。
    中華民國農業統計要覽(民78),行政院農業委員會。
    中華民國電影年鑑編輯委員會(民79):「臺灣地區的電影事業現況」,中華民國電影年鑑,頁144-148。
    資訊傳真編輯部(民79):「PC發展現況與趨勢」,Infopro資訊傳真,三月號,頁84-86。
    臺灣糧食統計要覽(民79),臺灣省政府糧食局。
    臺灣糧食(民69),臺灣省政府糧食局。

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    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002005230
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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