| Reference: | 中文部分
1:黃俊英著 "多雙量分析" (台北，中國建濟企業研究所出版，第三版)。
2:黃俊英著 "行銷研究--管理與技術" (台北華泰書局印行，第三版)。
3:何資文，"台北市耐久性消費財情報搜尋行為之研究－彩色電視機實例" 台大商學研究所73年碩士論文。
4:鄭英傑，"國產小型轎車決定屬性與消費者特性之研究" 成功大學工管所71年碩士論文。
5:張榮昌，"自用轎車購買行為及其利益區隔之研究" 東海企研所73年碩士論文。
6:洪國興，"台北市小汽車購買行為之研究" 交通大學73年碩士論文。
7:高金城，"台北市專業人員購買進口汽車行為之研究" 交通大學管科所70年碩士論文。
英文部分
1:Assael Henry "Consumer Behavior and Market-ing Action" (Boston: Kent Publishing Co. 1987),P.87
2:Beales Howard,Michael B. Mazis, Steven C. Salop,and Richard Staelin "Consumer Search and Public Policy", Journa1 of Comsumer Research 8, Jan 1981.p.12
3:Bither Stewart W. and B. Ungson "Consumer Imformation Processing Research: An Evaluation Reviews", Working paper,Pennsylvania State University, 1975, pp99-105
4:Catlle R., "The Scree Test for the Numbe rof Factors", Multivariate Behavioral Research(1966), P.245
5:Claxton John D. Joseph N. Fry and Bernard Portis,"A Taxonomy of Prepurchase Information Gathering Patterns", Journal of Consumer Research,Vol.1,(Dec1974) pp35-42
6:Dommermuth,W. P. "The Shopping Matrix and Marketing Strategy" Journal of Marketing Research,Vol.2(May1965), PP.83-91
7:Duncan,Calvin P. and Richard W. Olshavsky,"External Search:The Role of Consumer Beliefs" Journal of Marketing, Vol.19(Feb1982) PP32-43
8:Hagen Kleimen,A. K. "Shopping Specially or Convenience Goods" Journal of Retailing, Vol.42, Winter, 1966-1967, PP.32-39
9:Kaiser H. "The Varimax Criterion for Analytic Rotationin Factor Analysis, "Psychometrika(1966),P.187
10:Katona and Mueller "A study in Purchase Dicisions", in Lincdn H. C1ark,ed. Consumer Behavior: The Dynamics of Consumer Reaction,Vol.1. Harper and Brothers, 1955, P.121
11:Kiel Geoffrey C. and Roger A. Layton, "Dimensions of Consumer Information Seeking Behavior", Journal of Marketing Research,Vol.18(May 1981) PP233-9
12:Newman,Joseph W. "Consumer External Search:Amount and Determinants" in Consumer and Industrial Buying Behavior,eds Arch G. Woodside,Jagdish N. Shethand Peter D. Bennett, Amsterdam: North-Holland, PP.79-94
13:Newman Joseph W. and Richard Staelin,"Information Sources of Durable Goods" Journal of Advertising Research,Vol.13.(Apr.1973) PP.19-29
14:Newman J. W. and Richard Staelin, "Multivariate Analysis of Difference in Buyer Decision Time", Journal of Marketing Research,Vol.8(May1971) PP192-198
15:Newman and Richard Staelin,"Prepurchase Information Seeking for New Cars and Major Household Appliance", Journal of Marketing Vol.9(Aug1972) PP.249-257
16:Overall John E. & C. Janes Klett "Applied Multivariate Ana1ysis" (NewYork: McGraw-Hill BookCo.,1872), p.189
17:Robertson Thomas S., Joan Zielinski,Scott Ward "Consumer Behavior" Scott,Foresman and company,1984, p.84
18:Speller Jacoby,and Kuhn "Brand Choice Behavior as a Function of Information Load: Replieation and Extension", Journal of Consumer Reseanch1.pp.103-110
19:Traylor Mark B."Product Involvement and Brand Commitment",Journal of Advertising Research,21(Dec.1981) PP.51-56
20:Udell,J. G. "Prepurchase Behavior of Buyers of Small Electrical Appliances", Journal of Marketing.Vol.30.(Oct1966) PP.50-52
21:Zaltman,Gerald & Philip C. Burger, "Marketing search: Foundamentals and Dynamics"台北華泰書局,1975.p.500-509 |
