| Reference: | 參考書目
1.司徒達賢，企業概論，民國74年8月
2.何雍慶，周逸衡譯，行銷管理:分析、規劃與控制、華泰書局、民國75年初版。
3.「資訊市場說覽」，資訊傳真雜誌，1987。
4.杜弗勒著、張清波譯、「第三波」、志成書局、70年8月
5.曾國雄、多變量解析與其應用，台北:華泰書局、民國71年1月
6.黃俊英著、多變量分析、民國75年
7.彭樹慧、「男有分、女有歸、《心理行銷》上路」、卓越雜誌、民國77年1月
8.曾秀敏、個人電腦潛在購買者之研究(台大商研所未出版碩士論文、民國76年6月)
9.張逸民著:「行銷決策與觀念」台北:輔仁大學管理學院。
10.楊國樞、文崇一、吳聰賢、李亦周合緝，社會行為科學研究法、台北:東華書局、民國67年
11. Gerala Zaltman and Philip C. Burger, Marketing Research: Fundamentals and Dynamics,台北:華泰書局翻印,1977
12. Green,P. E., wayhe S. DeSarbo, Prodeep K. kedia," Reply to: On theSensitivityof Brand-Choice Simulations to At ribute Importance Weights," DecisionScience, Vol.12,1981
13. Ha. ser, J. R. and Glen L. Urban," A Normative Methodology for ModelingConsumer Response to Innovation," Operations Research, Vol.25, No.4, July-AugustI977.
14. Hob BS, BENJAMIN f.; "A Comparison of weighting Mehods in Power PlantSitting," Decision Science, 11, 1980.
15. Huber, G. P . " Multi-Attribute Utility Models: A Review of Field andField-Like Studies, " Management Science, V-01.20, No.10, Jane, 1974
16. Plummer, OP. Cit., James F. Engel, Roger D. Blackwell, and David T. kollat Consummer Behavior, 5rded, 1986,
17. Jerry Borrell, " Electronic Publishing Lands on The Des-ktop, " Mini-MicroSystems, 18(16), dec. 1985,
18. Joseph T. Plummer, "The Concept and Application of Life Sty1esegmentation," ,Journal of Marketing, Vo1.38, (Jan. 1974)
19. novuhide Matsumoto, "Current Approach To Personal Comp-uter Communication,", internatjona1 Te1e Communication Sympsium, 1986
20. Leon G. Schiffman and Leslie L. Kawuk, Consumer Behavior, 2nd ed., (englewood Cliffs, N. J.: Prentice-Gall, Inc ., 1983)
21. Maxis, M. B., oll-i T. Ahtola, R, Eugene Klippel, "A Comparison of FourMu1ti-Attribute Models in the Prediction of Consumer Attitudes." Journal of Consumer Research,V-ol. 2, June, 1975
22. Michael Durr. " Learning The LAN Basics,", IBM PC Update, 3(3), Mar.1986
23. Peke1man, Dov and Subrata K.Sen," Mathematical Programming Models for theDetermination of Attribute Weights, " Management Science, Vo1.20, No.8,April, 1974
24. Philip kolter, Marketing Management, Analysis, P1anning, and Control, 5nded. " 1984,
25. Pressemier, Edqar A. and William L. Wilkie, Multiattribute Choice Theory: A Review and Analysis Paper No.372, Herman C. Kramnert Gradnate School of Industrial Administration,Purdue University, 1972.
26. Robert C. Blatterg and D. Sen. Subrata, " Market Segmentation Using Models of Multidimensional Purchasing Behavior," Journal of Marketing 38 (Oct. 1974)
27. Jhomas P. Hustad and Edqar A. Pessemier, " The Development and Applicationof Psychographic Life-Style and Associated Activity and Attitude Measure, "in William D. Wells ed. Life Style and Psychographics (Chicago: AMA, 1974)
28. Tor Guimaraes, Vasudevan Ramanujam, " Personal Computer Trend and Problem,", MIB Quarterly, 10(2), Jan. 1986,
29. Wells, " Psychographics" A Critical Revien ",
30. William D. Welles and Douggs J. Tigert, " Activities Interests and Opinions," Journal of advertising Research, August 1971
31. William M. Pride and O. C Ferrell, Marketing: Basic, Concepts and Decisions,3rd ed. (Boston: Houghton Mafflin Company, 1983)
32. Yoram Wind, " Issues and Advances in Segmentation Research," Journal of Marketing Research 15 (August 1978)
33. Zaltman & Barger, Marketing Research; Fundamentals and Dyamics, (台北:華泰書局翻印, 1977) |
