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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/90861


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    题名: 成屋及中古屋購買者通路選擇之研究
    作者: 汪益仁
    贡献者: 謝安田
    汪益仁
    日期: 1987
    上传时间: 2016-05-04 17:08:00 (UTC+8)
    參考文獻: 參考者目
    一、中文部份:
    1.黃俊英著，多變量分析，台北:中國經濟企業研究所，民國七十五年元月二版。
    2.劉南溟著，統計學，台北:三民書局，民國七十三年九月。
    3.謝安田著，企業研究方法，民國七十二年十月。

    二、英文部份:
    1. James R. Lumpkin, Barnett A. Greenberg, Jac L. Goldstucker, “Marketplace Needs of the Elderly: Determinant Attributes and Store Choice” , Journal of Retailing, Vol. 61 , No. 2, Summer 1985, pp. 75-105.
    2. Robert T. Green, Eric Langeard, and Alice C. Favell, “Innovation in the Serrice Sector: Some Empirical Findings", Journal of Marketing Research, Vol. XI, August 1974, pp. 323 - 326.
    3. J. E. G. Bateson , “Self- Service Consumer : An Exploratory Study" Journal of Retailing, Vol. 61 , No. 3, Fall 1985, pp. 49-75.
    4. Robert J. Graham, “The Role of Perception of Time in Consumer Research", Journal of Consumer Research, Vol. 7, March 1981, pp. 335-342.
    5. James H. Myers and Mark I. Alpert, “Determinant Buying Attitudes: Meaning and Measurement” , Journal of Marketing, Vol. 32 , October 1968 , ??. 13 - 20 .
    6. Leon G. Schiffman, “Perceived Risk in New Product Trial by Elderly Consumers”, Journal of Marketing Research, Vol. IX, February 1972, pp. 106 - 108.
    7. Mark I. Alpert, “Identification of Determinant Attributes: A Comparison of Methods", Journal of Marketing Research, Vol. VIII , May 19 71 , pp. 184 - 191.
    8. Jacoby, J. and Kaplan, L. , “The Components of Received Risk”, in M. Venkatesan, Ed. , Proceedings, Third Annual Convention of the Association for Consumer Research, 1972, pp. 382 - 393.
    9. Thorgerson, Warren S., “Theory and Methods of Scaling", (New York: 1958).
    10. Plummers, J. T. , “Life Style Patterns and Commercial Bank Credit Card Usage”, Journal of Marketing, (April 1971), pp. 35-41.
    11. Roselius, Ted, “Consumer Ranking of Risk Reduction, Methods”, Journal of Marketing, (January 1971), pp. 56-61.
    12. Reynolds, Fred D. and Darden, William R. , “Constructure Life Style and Psychographics", in William D. Well, Ed., “Life style and Psychographics " , (Chicago: AMA , 1974), pp. 71 - 76.
    13. Pride, William M. and Ferrell, O. C., Marketing: Basic Concepts and Decisions, 4th, Ed.,台北,華泰書局,1985.
    14. Wells, W. D. and Tigert, D. J. , “Activities, Interest and Opinions”, Journal of Advertising Research, (August 1971), pp. 27-35.
    15. Cohen, Joel B. , Fishbein, Martin, and Ahtola, Olli.T., “The Nature and Use of Expectancy-Value Model in Consumer Attitude Research”, Journal of Marketing Research, (November 1972), pp. 456 - 460.
    16. Brody, Robert P. and Cunningham, Scott M., “Personality Variables and The Consumer Decision Process”, Journal of Marketing Research, (February 1968), pp. 50-57.
    17. Kolter, Philip, Marketing Management: Analysis, Planning and Control, 4th , Ed. , 台北,東南書局,1980.
    18. Howard, John A. , and Sheth, Jagdish N. , The Theory of Buyer Behavior, (New York: John Willey & Sons, Inc., 1969), p. 132.
    19. Pessemier, Edgar A. , “A New Way to Determine Buying Decisions", Journal of Marketf.ng , vol. 24 ( 1959), pp. 41- 46.
    20. Towle, Jeffrey G. and Martin, Claude R. , “ The Elderly Consumer: One Segment or Many ?", in Beverlee B. Anderson, Ed. , Advances in Consumer Research, vol. 3 Association for Consumer Research, 1976, pp. 463-468.
    21. Cunningham, Scott M. , “The Major Dimensions of Perceived Risk”, in Donald F. Cox, Ed., Risk Taking and Information Handling in Consumer Behavior, (Boston: Harvard University Press, 1967), pp. 82- 108.
    22. Fishbein, Martin and Ajzen, Icel, “Beliefs, Attitude, Intension and Behavior: An Introduction to Theory and Reaearch", Reading, Addison-Wesley, 1975, p. 6.
    描述: 碩士
    國立政治大學
    企業管理學系
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002006153
    数据类型: thesis
    显示于类别:[企業管理學系] 學位論文

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