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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/91191
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/91191


    Title: 企業形象對消費決策影響之研究
    Authors: 王學孔
    Contributors: 謝安田
    王學孔
    Date: 1986
    Issue Date: 2016-05-05 13:52:07 (UTC+8)
    Reference: 參考文獻
    一、 中文部份
    1.中國時報,第四版,民國74年12月6日。
    2.中國時報社論,74年12月13日。
    3.中央日報,第五版,74年10月1日。
    4.突破雜誌,第四期,74年10月1日。
    5.經濟日報,民國73年1月10日,12版。
    6.許士軍著,管理學,(東華書局,民國72年6月,3版)。P.67
    7.陳定國,高階管理─企劃與決策(台北華泰書局,70年修訂版)P.201
    8.李美枝,社會心理學(台北:大西洋出版社,民國72年)P.70
    9.Philip Kotler(Marketing Management – analysis, planning, control)高熊飛編譯,行銷管理:分析規劃、控制(台北、華泰出版社,民國71年再版)P.212- P.229
    10.Menichols: 陳隆麒譯,司徒達賢校訂,企業政策─程序與實例,(台北:華泰書局,72年6月再版)P.19
    11.張愛華,消費者商店印象之研究,政大企研所,未出版之碩士論文,民國66年。
    12.楊瑞明,企業印象之研究,交大管研所未出版之碩士論文,民國66年。
    13.石建濤,企業印象之理論與實證研究,文化大學企研所未出版之碩士論文,民國69年。
    14.陳士斌,企業形象之研究,台大商研所未出版之碩士論文,民國73年。

    二、英文部份

    1. James A, Bayton, "Research the Corporate Image", Journal of Public Relation, Vol. 4 (October 1959) p. 3-8
    2. Aaron J. Spector "Basic Dimersion of the Corporate Image" Journal of Marketing (1961 October V25, No.6) p.47-51
    3. William H. Rayholds, "The Role of the Consumer in Image Building" California Management Review Vol. 7 No.3 Spring 1965)
    4. Lesly.philip, "Exactly what is public Relations?” Public Relation Handbook, 1967, p. 10
    5. Terms, A Comprehensive Dictionary of Psychological & Psychoanalytical, p.251-252
    6. James Perriman, Public Relations in Business Management (London: University of London Press LTD 1965) p. 13-p. 14
    8. Jacfvelyn Peake: Public Relations in Business (New York: Harper & Row Publish Inc. 1980) p. 108
    9. Walters C. Glenn, Consumer Behavior - Theory & practice (Richard D. Irwin Inc. 1974) p. 369
    10. Kenneth E. Bonlding: "The Image", (Ann Arbor: The University of Michigan Press, 1956) p. 3-p.18
    11. Pierre Martineaw, Developing the corporate Image, (New York: Carles Scribner`s Sons 1960) p.3-p.15
    12. C.A. Kirkpatrick, Advertising: Mass communication in Marketing (2nd ed Boston Horghton Mifflin Co. 1964) pp. 88-89.
    13. S.I. Haya Kawa. Language in Thought & action (2nd ed, New York: Harcourt, Brace & World. Inc. 1964)
    14. Scott D. Walton, American Business & Its Environment (New York: The Macmilton Company 1966) pp. 378-389
    15. James F. Engel, David T. Kollat, Royer D. Black Well, Consumer Behavior (The DayDen Press Hins Dale, Illinois, 1982) p.636
    16. Theodore Clevenger, JR., Gilberta. Lazier & Margaret Leiter Clark" Measurement of Corporate Images by the Semantic Differential. Journal of Marketing Re
    Search, February 1965) p.80-p.82.
    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002006447
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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