| Reference: | 參考書目
壹、中文部分
1.李仁芳，兒童在家庭購買決策中影響地位之研究，政治大學企業管理研究所碩士論文，民國67年。
2.李仁芳，兒童資訊處理與消費行為發展之研究，政治大學企業管理研究所博士論文，民國72年。
3.李家欣，“不再是尷尬年齡!各大廠商正進軍青少年市場”，突破雜誌，第3期，1986。
4.林邦傑，我國國中及高中學生認知發展之研究，科學教育，51卷，民國71年6月。
5.林清山，多變項分析統計法，東華書局，民國72年8月，三版
6.林邦傑，國中及高中學生具體運思、形式運思、與傳統智力之研究，中華心理學刊，22卷，2期，民國70年。
7.胡海國編譯，青少年心理學，桂冠心理學叢書，七版，民國74年3月。
8.陳達群，見量接觸電視的程度與其若干個人因素，政治大學新聞研究所碩士論文，民國65年。
9.莊耀嘉，國中生的人格特質、學業成就歸因及其學習行為，台大心理研究所碩士論文，民國69年。
10.黃惠美，職業成功女性人格特質與工作滿足之研究，師範大學家政教育所碩士論文，民國73年。
11.張貴香，兒童與電視廣告說服力之歸因研究，政治大學企業管理研究所碩士論文，民國67年。
12.詹宏志，趨勢索隱，初版，遠流出版社，民國75年4月。
13.蔡榮貴，“電視對我國兒童教育之影響”，師範大學教育研究所集刊，21輯，民國68年，pp.1-139。
14.鄭純盛，兒童零用錢支配方式之研究，政治大學企業管理研究所碩士論文，民國68年。
15.楊國樞、文崇一等，社會及行為科學研究法，上下冊，東華書局，八版，民國74年9月。
16.簡茂發等，國中學生的友伴關係及其相關因素之研究，測驗年刊,29，民國71年1月。
貳、英文部分
1. Adler, Richard P., "Research on the Effects of Television Advertising on Children", Washington D.C.: U.S. Government Printing Office, 1977.
2. Advertising Age, "Youth Marketing", S1-S24, (April), 1980.
3. Atkin, Charles K., "Television Advertising and Socialization to Consumer Roles," Television and Behavior, Vol.2, 1982 , 191-200.
4. Atkin and Walter Gantz, "Television News and Political Socialization," Public Opinion Quarterly, 42 (Summer), 1978, 183-198.
5. Bandura, A., "Mondeling Influences on Children", Testimony to the Federal Trade Commission Nov. 1971.
6. Baldwin, Alfred L., "A Cognitive Theory of Socialization", in Handbook of Socialization, ed. D.A. Goslin, Chicago: Rand McNally and Co., 1969.
7. Brin, O.G. and S. Wheller, Socialization After Children: Two Essays, New York: John Wiley & Sons, Inc., 1966.
8. Chaffee, Steven H. and Jack M. McLeod, "Sensitization in Panel Design: A Co-orientational Experiment", Journalism Quarterly, 45 (Winter), 1968, 661-669.
9. Chaffee, Steven H., Jack M. MeLeod and Charles K. Atkin, "Parental Influences on Adolescent Media Use," American Behavioral Scientist, 14 (Jan-Feb),1971, 323-340.
10. Chaffee, Steven H. and Albert R. Tims, "Interpersonal Factors in Adolescent Television Use", Journal of Social Issues, 32(4), 1976, 98-105.
11. Churchill, Gilbert A, and George P. Moschis, "Television and Interpersonal Influences on Adolescent Consumer Learning," Journal of Consumer Research, 6 (June), 1979, 23-35.
12. Cateora, Philip R., An Analysis of the Teenage Market, Austin, TX: Bureau of Business Research ,1963.
13. Cannon, Kenneth C., Ruth Staples, and Irene Carlson, "Personal Appearance as a Factor in Personal Acceptance ", Journal of Home Economics, 44, Nov. 1952, 710-713.
14. Cunningham, W.H., Anderson, T.W. and Murphy, John H., "Are Student Real People," Journal of Business, 47, 1974, 399-409.
15. Davis, Harry L., "Decision Making Within the House hold", Journal of Consumer Research, 2(March), 1976 , 241-260.
16. Engel, James, Roger Blackwell, and David Rollat, Consumer Behavior, 3rd Edition, New York: Holt, Rinehart and Winston 1978.
17. Fauman, B.C., "Determinants of Adolescent`s Brand Preference," Sloan School of Management, Massachusetts Institute of Technology, June, 1966.
18. George W. Schiele, "How to Reach the Young Consumer", Harvard Business Review, March-April, 1974, 77-86.
19. Hess, R.D. and Judith V. Torney, The Development of Political Attitude in Children, Chicago: Aldine Publishing Company, 1967.
20. Hawkins, Robert P. and Suzanne Pingree, "Television`s Influence on Social Reality", Television and Behavior, Vol.2, 1982, 224-247.
21. Jessop, D.J., "Topic Variation in Levels of Agreement between Parents and Adolescents", Public Opinion Quarterly, 46:4, 1982, 538-539.
22. Kahle, L.R., Klingel D.M. & Kulka R.A., "A Longitudinal Study of Adolescents` Attitude-Behavior Consistency", Public Opinion Quarterly,45:3, 1982 , 402-414 .
23. Kagan, Jerome , "The Child in Family," Daedalus ,106, 1977, 33-56.
24. McLeod, Jack M., Carl R. Bybee, and Jean A. Duvall, "Evaluating Media Performance by Gratification Sought and Received," Journalism Quarterly, 59, (Spring), 1982, 3-12.
25. Mehrotra, Tunil and Sandra Torges, "Determinants of Children`s Influence on Mothers` Buying Behavior," in Advances in Consumer Research, Vol. 4, ed, William D. Perreault, Atlanta, GA :Association for Consumer Research, 1976, 56-60.
26. Moore, Roy, L. and George P. Moschis, "Family Communication Patterns and Consumer Socialization," Association for Education in Journalism Annual Convention, 1978a.
27. Moore Roy L. and George P. Moschis, "Teenagers`` Reaction to Television," Journal of Advertising, 7 (Fall), 1978b, 24-30.
28. Moore Roy L. and George P. Moschis, "The Effects of Family Communication and Mass Media Use on Adolescent Consumer Learning," Journal of communication, 31 (Fall), 1981, 42-51.
29. ───── and George PM Moschis, "Role of Mass Media and the Family in Development of Consumption Norms," Journalism Quarterly, 60 (Spring), 1983,67-73.
30. ───── and Lownders F. Stephens, "Some Communication and Determinants of Adolescent Consumer Learning", Journal of Consumer Research, 2 (Sep.), 1975, 80-92.
31. Moschis, George P. and Gilbert A. Churchill, "Consumer Socialization: A Theoretical and Empirical Analysis", Journal of Marketing Research, 15 (Nov.), 1978, 599-609.
32. ───── and Roy L. Moore, "Decision Making Among the Young: A Socialization Perspective", Journal of Consumer Research, 6 (Sep),1979a, 101-112.
33. ───── and Roy L. Moore, "A Longitudinal Study of Television Advertising Effects", Journal of Consumer Research, 9 (Dec.), 1982, 279-286.
34. ───── and Roy L. Moore, and Ruth B. Smith, "The Impact of Family Communication on Adolescent Consumer Socialization``, in Advance in Consumer Research, Vol.11, e d. Thomas C. Kinnear, Chicago: Association for Consumer Research,
1983, 314-319.
35. ─────, Roy L. Moore, and Lowndes F . "Purchasing Patterns of Adolescent Consumers", Journal of Retailing, 53 (Sping), 1977, 17-26.
36. Newcomb, Theodore M., "An Approach to the Study of Communicative Acts," Psycholorical Review, 60 (Nov), 1953, 393-404.
37. Nielsen, A.C., The Television Audience: 1975, Chicago: A.C. Nielsen Company, 1975.
38. O`Keefe, Garrett J., "Co-orientation Variables in Family Studies," American Behavioral Scientist,16 (April), 1973, 513-536.
39. Olshavsky, Richard W. and Donald H. Grnbois, "Consumer Decision Making-Factor Fiction?" Journal of Consumer Research, 6 (Sep), 1979, 93-100 .
40. Robertson, Thomas S., "Parental Mediation of Television Advertising Effects", Journal of Communication, 29 (Winter), 12-25.
41. Saunders, Josephine R., A. Coskum Salmi, and Enid F. Tozier, "Congruence and Conflict in Buying Decisions of Mothers and Daughters ", Journal of Retailing, 49 (Fall), 1973, 3-18.
42. Sebald, Hans, Adolescence : A Socio-Psychological Analysis, New York: Appleton-Century-Crofts,1968.
43. Ward, Scott, "Consumer Socialization", Journal of Consumer Research, 1 (Sep), 1974a, 1-16.
44. ───── and Daniel B. Wackman, "Family and Media Influence on Adolescent Consumer Learning," American Behavioral Scientist, 14 (Jan-Feb), 1971, 415-427.
45. ───── and Daniel B. Wackman, "Children`s Purchase Influence Attempts and Parental Yielding," Journal of Marketing Research, 9 (Aug), 1972, 316-319.
46. ─────, Daniel B. Wackman, and Ellen Wartella, How Children Learn to Buy: The Development Consumer Information Processing Skills, Beverly Hills, CA: Sage, 1977. |
