| Reference: | 中文部分
張愛華（民66），「消費者商店印象之研究」，政治大學企業管理研究所未出版碩士論文
劉耀宗（民86），「資訊與家電零售機構的演進」，政治大學企業管理研究所未出版碩士論文
蔡振豪（民89），「資訊家電流通業經營策略之研究－以個案公司為例」，政治大學企業管理研究所未出版碩士論文
「東方消費者行銷調查, 2002」，政大圖書館資料庫
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