| Reference: | 中文文獻
EOLembrain東方快線網路市調（2014）。〈休閒服飾品牌競勢分析:UNIQLO高人氣!〉。上網日期：2015年10月05日，取自http://www.eolembrain.com.tw/Latest_View.aspx?SelectID=358
FIND資策會（2014）。〈2014年上半年消費者行為調查〉，上網日期：2014年11月10日。取自http://www.iii.org.tw/Service/3_1_1_c.aspx?id=1367
FIND資策會（2014）。〈跨螢收視行為顛覆傳統成王道〉，上網日期：2014年3月30日。取自http://www.find.org.tw/market_info.aspx?n_ID=7193
白明勝（1995）。〈投入程度、認知需求對廣告說服效果之影響－ELM模式之實證研究〉，國立政治大學國際貿易研究所碩士論文。
何國華（2015）。〈廣告轉移是現在進行式〉。上網日期：2015年4月30日，取自http://rnd.pts.org.tw/p6/p6.htm
宋曜廷（2000）。〈先前知識、文章結構與多媒體呈現對文章學習的影響〉， 國立台灣師範大學教育心理與輔導學系未出版博士論文。
李柔萱（2014）。〈網路口碑、雙面廣告、情境涉入程度對消費者態度之影響 —論雙面廣告的效益與風險〉，國立政治大學國際經營與貿易研究所碩士論文。
吳統雄. (1985). 態度與行為研究的信度與效度: 理論, 應用, 反省. 民意學術專刊, 夏季號, 25-53.
施淑芳（1999）。〈資訊式廣告效果研究:以閱聽人之既存態度,廣告訊息涉入度與訊息論點品質為探討〉，國立政治大學廣告學系學位論文。
孫詩韻（2008）。〈彈跳視窗呈現方式對使用者網頁瀏覽認知負荷與偏好之影響〉，國立清華大學工業工程與工程管理學系學位論文。
陶振超（2011）。〈媒介訊息如何獲得注意力：突出或相關？認知取徑媒體研究之觀點〉，《新聞學研究》，107：245-290。
凱絡媒體週報（2013）。〈多屏時代下的媒體企劃思維與做法〉，上網日期：2014年11月02日。取自https://twncarat.wordpress.com/2013/10/09/%E3%80%8A2013%E5%8F%B0%E7%81%A3%E5%AA%92%E9%AB%94%E8%B6%A8%E5%8B%A2%E5%A0
%B1%E5%91%8A%E3%80%8B%E5%A4%9A%E5%B18F
%E6%99%82%E4%BB%A3%E4%B8%8B%E7%9A%84%E5%AA%92%E9%AB%94%E4%BC%81%E5%8A%83%E6%80%9D/
凱絡媒體週報（2015）〈專題報告：2014全年五大媒體廣告量分析報告〉。上網日期：2015年04月30日，取自https://twncarat.wordpress.com/2015/04/10/2014%E5%85%A8%E5%B9%B4%E4%BA%94%E5%A4%A7%E5%AA%92%E9%AB%
94%E5%BB%A3%E5%91%8A%E9%87%8F%E5%88%86%E6%9E%90%E5%A0%B1%E5%91%8A/
蔡佩勳（2007）。〈嗅覺線索與標的產品一致性對消費者態度及購買意願之影響-涉入程度與品牌概念之調節效果〉，國立政治大學企業管理學系學位論文。
鍾明芳（2008）。〈卡通代言人品牌相關性與消費者涉入度對廣告效果之影響〉，國立交通大學傳播研究所學位論文。
英文文獻
Anderson, N.H. 1981. Foundations of information integration theory. San Diego, CA: Academic Press.
Appleton-Knapp, S., Bjork, R. A., & Wickens, T. D. (2005). Examining the spacing effect in advertising: Encoding variability, retrieval processes and their interaction. Journal of Consumer Research, 32, 266 –276.
Armstrong, G. B., & Chung, L. (2000). Background Television and Reading Memory in Context Assessing TV Interference and Facilitative Context Effects on Encoding Versus Retrieval Processes. Communication Research, 27(3), 327-352.
Baddeley, A. (2000). The episodic buffer: a new component of working memory?. Trends in cognitive sciences, 4(11), 417-423.
Baddeley, A. D., & Hitch, G. J. (1974). Working memory. The psychology of learning and motivation, 8, 47-89.
Bower, A. B., & Landreth, S. (2001). Is beauty best? Highly versus normally attractive models in advertising. Journal of Advertising, 30(1), 1-12.
Brasel, S. A., & Gips, J. (2011). Media multitasking behavior: Concurrent television and computer usage. Cyberpsychology, Behavior, and Social Networking, 14(9), 527-534.
Brasel, S. A., & Gips, J. (2011). Media multitasking behavior: Concurrent television and computer usage. Cyberpsychology, Behavior, and Social Networking, 14(9), 527-534.
Cameron, G. T., Schleuder, J., & Thorson, E. (1991). The role of news teasers in processing TV news and commercials. Communication Research, 18(5), 667-684.
Chang, C. (2005). Ad–self-congruency effects: self-enhancing cognitive and affective mechanisms. Psychology & Marketing, 22(11), 887-910.
Chang, Y. (2015). Media Multitasking across Generations: Simultaneous Mobile Internet and Television Usage Behaviors and Motives. Mass Communication Research.
Chang, Y., & Thorson, E. (2004). Television and web advertising synergies.Journal of Advertising, 33(2), 75-84.
Campbell, M. C. (1995). When attention-getting advertising tactics elicit consumer inferences of manipulative intent: The importance of balancing benefits and investments. Journal of Consumer Psychology, 4(3), 225-254.
Crafts, C. E. (2012). Impulse Buying on the Internet. Master’s thesis of B.S., Southern Methodist University
Craik, F. I. (2002). Levels of processing: Past, present... and future?. Memory,10(5-6), 305-318.
Craik, F. I., & Lockhart, R. S. (1972). Levels of processing: A framework for memory research. Journal of verbal learning and verbal behavior, 11(6), 671-684.
Dijkstra, M. 2002. An experimental investigation of synergy effects in multiple-media advertising campaigns. PhD diss., Universiteit of Tilburg, The Netherlands.
Dijkstra, M., Buijtels, H. E., & van Raaij, W. F. (2005). Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet. Journal of Business Research, 58(3), 377-386.
Domke, D., D. V. Shah, & D. B. Wackamn (1998). “Media priming effects: Accessibility, association, and activation.” International Journal of Public Opinion Research, 10 (1), 51-74.
Durvasula, S., Andrews, J. C., Lysonski, S., & Netemeyer, R. G. (1993). Assessing the cross-national applicability of consumer behavior models: A model of attitude toward advertising in general. Journal of Consumer Research, 626-636.
eMarketer (2013). Digital Set to Surpass TV in Time Spent with US Media. Retrieved October 26, 2014, from http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096
Eveland, W. P., & Dunwoody, S. (2001). User control and structural isomorphism or disorientation and cognitive load? Learning from the Web versus print. Communication research, 28(1), 48-78.
Eveland, Jr, W. P., & Dunwoody, S. (2002). An investigation of elaboration and selective scanning as mediators of learning from the Web versus print. Journal of Broadcasting & Electronic Media, 46(1), 34-53.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research.
Foehr, U. G. (2006). Media multitasking among American youth: Prevalence, predictors and pairings. Henry J. Kaiser Family Foundation.
Google (2012). The new multi-screen world study. Retrieved October 20, 2014, from https://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
Haley, R. I., & Baldinger, A. L. (1991). The ARF copy research validity project. Journal of Advertising Research, 31(2), 11-32
Holsti, O. R. (1969). Content analysis for the social sciences and humanities. MA: 23 Addison-Wesley.
Hoyer, W. D., & Brown, S. P. (1990). Effect of Brand Awareness on Choice for a Common, Repeat-Purchase Product. Consumer Research, 17, 141-148
Jeong, S. H., & Hwang, Y. (2012). Does multitasking increase or decrease persuasion? Effects of multitasking on comprehension and counterarguing.Journal of Communication, 62(4), 571-587.
Jeong, S. H., & Hwang, Y. (2014). Multitasking and Persuasion: The Role of Structural Interference. Media Psychology, (ahead-of-print), 1-24.
Kalyuga, S., Chandler, P., & Sweller, J. (2000). Incorporating learner experience into the design of multimedia instruction. Journal of educational psychology, 92(1), 126.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. the Journal of Marketing, 1-22.
Klahr, D. (1992). Information processing approach to cognitive development. In M. H. Bornstein & M. E. Lamb (Eds.), development of psychology: An advanced textbook (3rd ed., pp.273-375). Hillsdale, NJ: Erlbaum.
Lang, A. (2000). The limited capacity model of mediated message processing. Journal of Communication, 50(1), 46–70.
Lutz, R. J., MacKenzie, S. B., & Belch, G. E. (1983). Attitude toward the ad as a mediator of advertising effectiveness: Determinants and consequences.Advances in consumer research, 10(1), 532-539.
Lutz,RichardJ.(1985),"AffectiveandCognitiveAntecedents of Attitude toward the Ad: A Conceptual Framework," in Psychological Processes and Advertising EfJJcts, ed. Linda Alwitt and Andrew Mitchell, Hillsdale, NJ: Erl- baum, 45-63.
Maclnnis, D. J., & Jaworski, B. J. (1989). Information processing from advertisements: Toward an integrative framework. The Journal of marketing, 1-23.
Navarro-Bailón, M. Á. (2012). Strategic consistent messages in cross-tool campaigns: effects on brand image and brand attitude. Journal of Marketing Communications, 18(3), 189-202.
Neal, W. D. (2000). For Most Consumers, Loyalty Isn`t Attitude. Marketing News, 10(7).
Paas, F. G., & Van Merriënboer, J. J. (1994). Variability of worked examples and transfer of geometrical problem-solving skills: A cognitive-load approach.Journal of educational psychology, 86(1), 122.
Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic brand concept-image management. The Journal of Marketing, 135-145.
Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion (pp. 1-24). Springer New York.
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of consumer research, 135-146.
Pilotta, J. J., & Schultz, D. (2005). Simultaneous media experience and synesthesia. Journal of Advertising Research, 45(01), 19-26.
Pintrich, P. R., & Schunk, D. H. (1996). Motivation in education: Theory, research, and applications. Englewood Cli!s, NJ: Prentice Hall Merrill.
Schultz, D. E. (1996). The inevitability of integrated communications. Journal of Business Research, 37(3), 139-146.
Schultz, D. E., & Kitchen, P. J. (1997). Integrated marketing communications in US advertising agencies: an exploratory study. Journal of Advertising Research,37(5), 7-18.
Van Cauwenberge, A., Schaap, G., & Van Roy, R. (2014). “TV no longer commands our full attention”: Effects of second-screen viewing and task relevance on cognitive load and learning from news. Computers in Human Behavior, 38, 100-109.
Varan, D., Murphy, J. A. M. I. E., Hofacker, C. F., Robinson, J. A., Potter, R. F., & Bellman, S. (2013). What works best when combining television sets, PCs, tablets, or mobile phones? How synergies across devices result from cross-device effects and cross-format synergies. Journal of Advertising Research,53(2), 212-220.
Voorveld, H. A. (2011). Media multitasking and the effectiveness of combining online and radio advertising. Computers in Human Behavior, 27(6), 2200-2206.
Voorveld, H. A. (2011). Media multitasking and the effectiveness of combining online and radio advertising. Computers in Human Behavior, 27(6), 2200-2206.
Voorveld, H. A., & van der Goot, M. (2013). Age differences in media multitasking: A diary study. Journal of broadcasting & electronic media, 57(3), 392-408.
Voorveld, H. A., Neijens, P. C., & Smit, E. G. (2011). Opening the black box: Understanding cross-media effects. Journal of Marketing Communications, 17(02), 69-85.
Wang, A. (2007). BRANDING OVER MOBILE AND INTERNET ADVERTISING: THE CROSS-MEDIA EFFECT. International Journal of Mobile Marketing, 2(1).
Wang, A. (2007). BRANDING OVER MOBILE AND INTERNET ADVERTISING: THE CROSS-MEDIA EFFECT. International Journal of Mobile Marketing, 2(1).
Wang, Z., Irwin, M., Cooper, C., & Srivastava, J. (2015). Multidimensions of Media Multitasking and Adaptive Media Selection. Human Communication Research, 41(1), 102-127.
Wickens, C. D. (1984). “Processing resources in attention.” In R. Parasuraman and D. R. Davies (Eds.), Varieties of Attention (pp. 63-102). New York: Academic Press.
Wimmer, R. D. & Dominick, J. R. (1991). Mass media research: An introduction (3 rd edition). Belmont, CA: Wadsworth Publishing Company.
Yoon, E., & Kijewski, V. (1995), “The Brand Awareness-to-Preference Link in Business Markets: A study of the Semiconductor Manufacturing Industry”, Journal of Business-toBusiness Marketing, 2(4), 7-36.
Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of consumer research, 341-352.
Zhang, W., Jeong, S. H., & Fishbein, M. (2015). Situational factors competing for attention. Journal of Media Psychology.
Zhang, W., & Zhang, L. (2012). Explicating multitasking with computers: Gratifications and situations. Computers in Human Behavior, 28(5), 1883-1891.
Zhong, B., Hardin, M., & Sun, T. (2011). Less effortful thinking leads to more social networking? The associations between the use of social network sites and personality traits. Computers in Human Behavior, 27(3), 1265-1271. |
