English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109953/140892 (78%)
Visitors : 46225621      Online Users : 668
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/97720


    Title: 臺灣女子棒球團體經營困境與發展策略研究
    Other Titles: A Study on the Barriers and Developing Strategy of Taiwan`s Women Baseball Teams
    Authors: 莊永隆;程紹同;李傳財
    Chuang, Yung-Lung;Cheng, Shao-Tung P.;Lee, Chuan-Tsai
    Keywords: 女子棒球;企業五項管理功能
    women`s baseball;enterprise five administrative functions
    Date: 2013-10
    Issue Date: 2016-06-07 14:44:36 (UTC+8)
    Abstract: 目的：本研究旨在探討臺灣棒球的熱潮中，女子棒球隊所處的角色與經營的現況，以企業五項管理指標來分析其所面臨的困境，藉此提出女子棒球可行的發展策略。方法：以國內女子棒球隊為研究對象，採個案研究法(Case Study)對總教練及隊長進行質性訪談，透過相關文獻及訪談結果進行分析。結果：國內目前共有七支女子棒球隊，以北部為主，自2002年台北先鋒女子棒球主辦第一屆「全國女子棒球邀請賽」後，每年由不同女子球隊輪流主辦，至今已有十一個年頭。在經營困境方面，大致遭遇到球員人數不足、技術訓練待突破，經費限制、場地不足、行銷宣傳與國內女子棒球賽事缺乏等因素。結論：基於研究結果提出國內女子棒球運動可行的發展策略，（一）政策定位需明確（二）尋求公務組織支持並提升女子棒球賽會規模（三）贊助合作共創雙贏（四）球隊合作形成區域聯盟（五）結合男子球隊提升戰力。
    Purpose: The purpose of this study is to explore women`s baseball teams in which roles and the status of the operation in Taiwan, enterprise five management indicators to analyze the difficulties it faces, and to put forward a viable development strategy of the women`s baseball. Methods: The study of women`s baseball teams is a case study, of qualitative interviews with the head coach and captain, through the analysis of relevant literature and interviews. Results: a total of seven women`s baseball teams, the northern-based, hosted in turn by different women`s teams every year since the 2002 Taipei Vanguard Women`s Baseball Team hosted the first session of the National Women`s Baseball Invitational has been eleven years. The difficulties generally encountered by teams consisted of insufficient numbers of players, technical training, funding restrictions, the lack of space, and lack of marketing propaganda of women`s baseball tournaments. Conclusion: Based on the findings we must raise the domestic women`s baseball viable development strategy in Taiwan, there is need to have clear (1) policy positioning (2) seeking government support and enhance the women`s baseball game on a greater scale (3) looking for Sponsorship (4) the formation of a regional league (5) use the professional men’s teams to increase to skills of the women.
    Relation: 政大體育研究,22,45-67
    Data Type: article
    Appears in Collections:[政大體育研究] 期刊論文

    Files in This Item:

    File Description SizeFormat
    47-67.pdf502KbAdobe PDF2669View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback