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| Title: | 娛樂型高爾夫產業在臺灣的市場潛力與發展策略
The Potential and Development Strategies of the Entertainment Oriented Golf Industry in Taiwan |
| Authors: | 陳九霖
Chen, Chiu-Lin |
| Contributors: | 吳文傑
Jack Wu
陳九霖
Chen, Chiu-Lin |
| Keywords: | 高爾夫
生活方式
娛樂
社交
創新
Golf
Lifestyle
Entertainment
Social
Innovation |
| Date: | 2025 |
| Issue Date: | 2025-08-04 12:54:47 (UTC+8) |
| Abstract: | This business plan aims to introduce a brand-new concept for a golf driving range in the Taiwanese market. I have observed that most existing ranges in Taiwan are outdated, while the average age of golf participants is getting younger and younger. At the same time, younger generations are demonstrating increasing spending power, which means golf is no longer just a sport for the elderly or the rich — it's becoming a lifestyle embraced by all generations.
Taiwan also has a vibrant nightlife culture—weekends are often spent gathering with friends and family, enjoying drinks and chilling. These social elements align perfectly with the game of golf. Therefore, my goal is to create a luxurious yet laid-back venue that seamlessly combines recreation, entertainment, and lifestyle. |
| Reference: | PeoPo Citizen News. “Urban Golf: Making Golf Part of Everyday Life.” PeoPo, 27 Nov. 2023, https://www.peopo.org/news/685511.
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United Daily News. “Golf Boom Drives Traffic at Practice Ranges.” Economic Daily News, 16 Mar. 2024, https://money.udn.com/money/story/5612/8078573.
YL Golf. “The Development of Golf in Taiwan.” YL Golf, https://www.ylgolf.com.tw/market/history/?id=43.
Golf Marketing Solution. “Golf Course in Southeast Asia.” Golf Marketing Solution, 15 Apr. 2022, https://www.golfmarketingsolution.com/post/golf-course-in-southeast-asia.
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GolfWRX. “What Is Topgolf? GolfWRX Explains.” GolfWRX, 7 Aug. 2020, https://www.golfwrx.com/617970/what-is-topgolf-golfwrx-explains/.
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United Daily News. “Simulated Golf Enters the Home Entertainment Market.” Economic Daily News, 17 Apr. 2024, https://money.udn.com/money/story/5612/8206283.
Rain or Shine Golf. “Golf Simulator Cost.” Rain or Shine Golf, https://rainorshinegolf.com/pages/golf-simulator-cost.
Oncore Innovations. “Genius Ball.” Oncore Innovations, https://oncoreinnovations.golf/genius-ball.
Taiwan eTax. “Amusement Tax.” Taiwan eTax, https://www.etax.nat.gov.tw/etwmain/tax-info/understanding/tax-saving-manual/local/amusement-tax/2kBevMP.
Federal Reserve Bank of St. Louis. “TWNPCPIPCPPPT: Taiwan - Consumer Price Index: All Urban Consumers: Percent Change from a Year Ago.” Federal Reserve Economic Data, https://fred.stlouisfed.org/series/TWNPCPIPCPPPT.
Asia Golf Industry Federation. “18-34 Age Group Driving Golf Forward.” AGIF, 18 Nov. 2024, https://agif.asia/2024/11/18-34-age-group-driving-golf-forward/.
Grand View Research. “China Golf Tourism Market Outlook.” Grand View Research, https://www.grandviewresearch.com/horizon/outlook/golf-tourism-market/china.
Asia Golf Industry Federation. “Thailand Tops Asia Tourism Leaderboard.” AGIF, 1 Jan. 2025, https://agif.asia/2025/01/thailand-tops-asia-tourism-leaderboard/.
Grand View Research. “Japan Golf Simulator Market Outlook.” Grand View Research, https://www.grandviewresearch.com/horizon/outlook/golf-simulator-market/japan.
Vietnam Tourism. “Vietnam Tourism News.” Vietnam Tourism, https://vietnamtourism.gov.vn/en/post/20536. |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
112933007 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112933007 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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| 300701.pdf | | 1912Kb | Adobe PDF | 0 | View/Open |
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