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    Items for Type "會議論文"

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    Showing 10 items.

    Showing items 11-20 of 95. (10 Page(s) Totally)
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    Collection Date Title Authors Bitstream
    [企業管理學系] 會議論文 2015 Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin
    [企業管理學系] 會議論文 2014 An empirical examination of viewers` TV show commitment and social TV uses in TV show-viewer relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2014 Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2013 Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement 陳冠儒; Chen, Kuan-Ju; Phua, Joe
    [企業管理學系] 會議論文 2013 Critical political economy on social media: The power of audience 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2013 Forgiving brand failures: The role of brand relationship commitment 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2013 Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [企業管理學系] 會議論文 2013 A content analysis of replications in consumer behavior journals, 1992-2011 陳冠儒; Chen, Kuan-Ju; Bae, Soobin; Morgan, Stephen; Stevens, Stephanie; Hahm, Jung Min; Reid, Leonard N.
    [企業管理學系] 會議論文 2013 The role of cultural identity in self-expressive identification on social media 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2012 Evaluation of the theory of planned behavior 陳冠儒; Chen, Kuan-Ju

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