English  |  正體中文  |  简体中文  |  Items with full text/Total items : 75002/106093 (71%)
Visitors : 19423270      Online Users : 377
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/102077


    Title: The impact of e-retailer characteristics on initiating mobile retail services: A modular innovation perspective
    Authors: 莊皓鈞
    Chou, Yen-Chun;莊皓鈞;Shao, Benjamin B.
    Contributors: 資管系
    Keywords: E-Commerce;M-Commerce;Mobile retail services;Modular innovation;Multichannel retailing
    Date: 2016-06
    Issue Date: 2016-09-20 14:17:38 (UTC+8)
    Abstract: The rise and challenges of m-commerce have led to an urgent need to examine how firms adopt the emerging sales channel. Early studies mainly discussed the differences between e-commerce and m-commerce. Our study shows the modular innovation from e-retailing to m-retailing, which changes the core component of service delivery but keeps the operations intact, provides more opportunities for well-entrenched firms. Using a dataset of e-retailers, we find e-retail characteristics have an impact on firm's migration to the mobile domain. Firms with online service competencies, economies of scale, and physical outlets are more inclined to exploit opportunities provided by mobile technologies.
    Relation: Information & Management, Vol.53, No.4, pp.481-492
    Data Type: article
    DOI: http://dx.doi.org/10.1016/j.im.2015.11.003
    Appears in Collections:[英國語文學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML249View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback