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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/125222
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/125222


    Title: Dissimilarities of designer ideation by identified searching-retrieving behavior in referencing online-offline material
    Authors: 鄭霈絨
    Pei-JungCheng
    Contributors: 廣告學系
    Keywords: Ideation;Retrieving behavior (RI);Searching behavior (SI);Referencing behavior
    Date: 2016-04
    Issue Date: 2019-08-16 14:36:44 (UTC+8)
    Abstract: The study mainly examined the characteristics of the referencing behavior in designers' ideation. Especially, designers' searching behavior and retrieving behavior, and the interactive and connective relationship between the two referencing methods and other behaviors were described. Ten practicing graphic designers were observed while they completed assigned tasks. The study identified specific features of ideation in the designers stimulated by printed and online materials. Two distinct methods were used by the designers in developing ideas based on the process they used to transform their ideas. Based on considering the keyword-based information retrieving behavior, a "thinkingseeing-moving" structure was proposed in the study to describe designers' ideation pattern in the digital environment. The study also highlights the importance of a mechanism supporting designers' ideation that includes words and images.
    Relation: Bulletin of Japanese Society for the Science of Design, Vol.62, No.3, pp.pp. 85-94
    Data Type: 期刊論文
    DOI 連結: https://doi.org/10.11247/jssdj.62.3_85
    DOI: 10.11247/jssdj.62.3_85
    Appears in Collections:[廣告學系] 期刊論文

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