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    Showing items 251-275 of 375. (15 Page(s) Totally)
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    DateTitleAuthors
    2001 The effects of personality on product evaluation 張卿卿
    2001 Cultural versus Self: impacts of individualism/collectivism on processing adverising messages 張卿卿
    2001 Processing advertising in a competitive context 張卿卿
    2001 政治傳播：美國傳統 vs. 台灣研究 張卿卿
    2001 公共關係之關係研究--研究方向的省思與展望 黃懿慧
    2001 台灣公共關係學的現況、發展與展望 黃懿慧
    2001 情境因素取向的公關研究：從社區意識談起 孫秀蕙
    2001 原住民節目的經營與定位：主體性之建立與雙元論述的可能性 孫秀蕙
    2001 情境因素取向的公關研究：從社區意識談起 孫秀蕙
    2001 Advertising Education in Taiwan 陳文玲
    2001 Self-Congruency as a cue in different advertising processing contexts 張卿卿
    2001 「科技藝術」數位化的人文省思，藝術的理性面相：人文科學與自然科學的探討 游本寬
    2000-06 國內網路使用者對網路購物的態度與使用經驗：一個質化取向的研究 劉美琪; 郭貞; Liu, Jeanne; Kuo, Cheng
    2000-06 Cultural aspect of organization-public relationships 黃懿慧
    2000-06 Research in international public relations: More easily said than done Sha B.; 黃懿慧
    2000-06 從區位理論探討在台灣消費者眼中網路、型錄、與商店做為購物管道之競爭優勢 郭貞; 劉美琪; 黃振家
    2000-06 OPRA--A Cross cultural multiple-item scale for measuring organization-public relationships 黃懿慧
    2000-04 我國視覺設計教育之現況 從業人員之態度與意見分析 賴建都
    2000 消費者購物傾向對其選擇網際網路、型錄、與零售商店作為資訊與購買管道之影響─台灣與美國之比較 郭貞
    2000 Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan 張卿卿
    2000 Ad processing: the impact of country-of-origin schemata in different context 張卿卿
    2000 The role of self in processing advertising messages--An exploration of gender schema 張卿卿
    2000 90年代台灣公共關係研究之探討─版圖發展、變化與趨勢 黃懿慧
    2000 從區位理論探討在台灣消費者眼中網路、型錄、與零售商店作為購買通路之競爭優勢 郭貞; 黃振家; Kuo, Cheng; Liu, Jeanne; Huang, Vincent
    2000 The Web as a New Marketing Channel in Comparison With Catalogs and Retail Stores: A Niche Analysis 郭貞; 李海容

    Showing items 251-275 of 375. (15 Page(s) Totally)
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