English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 112721/143689 (78%)
Visitors : 49521209      Online Users : 885
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大機構典藏 > 傳播學院 > 廣告學系 > 會議論文 >  Item 140.119/40155


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/40155


    Title: 大眾傳播與社區意識：社區公眾特質初探
    Other Titles: Mass Media and Sense of Community: Exploring the Characteristics of Various Community Publics
    Authors: 孫秀蕙
    Sun, Hsiu-Hui
    Contributors: 中華民國傳播學會
    國立政治大學廣告學系
    Keywords: 大眾傳播;社區意識;社區公眾特質
    Date: 1997
    Issue Date: 2010-05-31 13:41:32 (UTC+8)
    Abstract: 本研究以大台北地區居民為調查對象，深入瞭解媒介使用對社區意識與社區參與是否有正面影響，並且根據公關學者格魯尼的「情境理論」，區分不同面臨不同情境的社區公眾， 在人口特質、媒介使用、社區意識與社區參與方面是否有所差異。 研究發現，在不同的媒介指標中，觀看一般的電視新聞為預測社區意識與社區參與的重要變項，而面臨不同情境的社區公眾在部份人口特質（如教育程度與年齡）、社區意識與社區參與方面確實有顯著差異，與公關學者格魯尼的研究結果相符合。

    雖然在本研究中仍有相當比例的受訪者為宿命觀念者，但由於世代交替的關係， 年輕的受訪者對於解決問題的阻力認知程度較低，這顯示若有良好的社區傳播工具做為動員利器，進一步形成社區問題討論的公共論壇， 年輕人的社區參與仍大有可為，這點發現值得規畫社區傳播者參考借鏡。
    The research purposes of the present study are two-fold. First of all, we hope to investigate the effects of Taipei residents` media use patterns on the sense of community and participation of local affairs. Second, we hope to differentiate various community publics proposed by James Grunig`s "Situational Theory" byobserving their differences in demographic characters, media use patterns, sense of community and participation of local affairs. Our research findings suggest that watching television news makes a positive contribution to an increase in sense of community and participation in local affairs,whereas various community publicshave distinct characters in terms of educational level, age, sense of community and community participation, which in turnconfirms Grunig`s theory.

    Although there is a substantial portion of fatalistic publicin the present study, we nevertheless are optimistic aboutyoungsters` participation in local affairs. We hope there wouldbe more media providing local forums for community residents andtherefore, activating people`s participation in communityaffairs.
    Relation: 中華傳播學會97年會暨論文研討會
    Data Type: conference
    Appears in Collections:[廣告學系] 會議論文

    Files in This Item:

    File Description SizeFormat
    971_1.pdf426KbAdobe PDF2759View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback