政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/116409

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 109927/140876 (78%)
Visitors : 45973069 Online Users : 750

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 > Item 140.119/116409

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/116409

Title:	Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms
Authors:	林芝璇 Jin, Yan Lin, Jhih-Syuan (Elaine) Gilbreath, Bob Lee, Yen-I
Contributors:	廣告系
Date:	2017
Issue Date:	2018-03-21 17:35:11 (UTC+8)
Abstract:	How to engage stakeholders effectively with different social media platforms is an important topic in strategic communication research. Grounded in uses and gratifications theory, consumption emotion theory, and temporal orientation framework, this study conducted an online survey among social media users in the United States (N = 940) to examine how individuals’ motivations, emotions, and temporal orientations in social media use might differ by multi-platform usage groups (i.e., Facebook+Instagram users vs. Facebook+Pinterset users). Our findings indicate that Facebook+Instagram users focus more on self-status seeking and entertainment, while Facebook+Pinterest users are more information-seeking driven and future-oriented. In addition, more optimism is detected among Facebook+Pinterest users. Implications for strategic communication theory development as well as insights for organization-stakeholder engagement on social media are discussed.
Relation:	International Journal of Strategic Communication, Vol.11, pp.115-132
Data Type:	article
DOI 連結:	https://doi.org/10.1080/1553118X.2017.1285769
DOI:	10.1080/1553118X.2017.1285769
Appears in Collections:	[廣告學系] 期刊論文

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	486	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...