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    Showing items 1-50 of 528. (11 Page(s) Totally)
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    DateTitleAuthors
    2016-01 1968-1978年臺灣《婦女雜誌》的女性論述建構 孫秀蕙
    1997-07 1995年三屆立法委員選舉三黨新聞發佈策略分析 鄭自隆
    1997-07 1995年三屆立法委員選舉三黨新聞發布策略分析 鄭自隆
    1996-11 1995年三屆立法委員選舉政黨報紙競選廣告訊息與媒體策略分析 鄭自隆
    2001-07 2000年總統大選候選人網站分析 鄭自隆; 刑縱任; 馬方哲; 戴文玲
    2003-01 2001年台北縣長選舉公關稿之議題設定研究：政治競選研說功能分析之應用 陳憶寧
    2003-01 2002年北高市長選舉廣告不精采 鄭自隆
    1992-01 2 屆國代選舉競選廣告策略方析 鄭自隆
    2001-04 90年代臺灣公共關係研究之探討--版圖發展、變化與趨勢 黃懿慧; Huang, Yi-Hui
    2004 A Chinese perspective of intercultural organization-public relationship 黃懿慧
    2014 A comparative study of the relationship between mobile phone use and social capital among college students in Shanghai and Taipei 陳憶寧; Chen, Katherine Yi-Ning; Lo, V. H.; Wei, R.; Xu, X. G.; Zhang, G. L.
    2011 Actual self vs. avatar self: The effects of social contexts on self-expression 林芝璇; Sung, Yongjun; Moon, Jang Ho; Kang, Mihyun; Lin, Jhih-Syuan
    2004 Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies Chang, Chingching; 張卿卿
    2008-01 Ad Framing Effects For Consumption Products: An Affect Priming Process Chang, Chingching; 張卿卿
    2006-12 Ad Repetition and Variation in a Competitive Ad Context 張卿卿
    2005 Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms Chang, Chingching; 張卿卿
    2013-03 Age matters: Short Message Service advertising reading behaviours 張郁敏; Chang, Yuhmiin
    1998-01 Agency practitioners` perceptions of professional ethics in Taiwan Chen, Amber Wenling; Liu, Jeanne Mei-Chyi; 陳文玲; 劉美琪
    2012-06 Ambivalent Attitudes in a Communication Process: An Integrated Model Chang, Chingching; 張卿卿
    2018-08 Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition 張卿卿; Chang, Chingching
    2014 Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions 張卿卿; 魏然; 羅文輝; Chang, Ching-Ching; Ran, Wei; Lo, Ven-Hwei
    2017-10 A Meta-Cognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects 張卿卿; Chang, Chingching
    2017 A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects Chang, Chingching; 張卿卿
    2005-12 An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge 張郁敏; Chang, Yuhmiin
    2009 An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study Chang, Yuhmiin; 張郁敏
    2010 Antecedents and consequences of cross-media usage: A study of a TV program`s official web site 林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan
    2011 Are you following me? A content analysis of TV networks’ brand communication on Twitter 林芝璇; Lin, Jhih-Syuan; Peña, Jorge
    2015-02 A role for the self: Media content as triggers for involuntary autobiographical memories 林淑芳; McDonald, D. G.; Sarge, M. A.; Lin, S.-F.; Collier, J. G.; Potocki, B.; Lin, Shu-Fang
    2000 Assessing cultivation theory and public health model for crime reporting 張郁敏; Chang, Yuh-Miin; Reber, Bryan H.
    2010-01 Assessing the TARES as an ethical model for antismoking ads Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
    2007-03 A study of Journalists` Perception of Candidates` Websites and Their Relationships with the Campaign Organization in Taiwan`s 2004 Presidential Election 陳憶寧
    2009-03 A Study of the Consumption of Chinese Online Fortune Telling Services Kuo, Cheng; 郭貞
    2011-10 A study on effects of dramatized television news: From perspectives of agenda setting and motivations for TV news viewing Chen, Yi-Ning Katherine; 陳憶寧
    2010-01 A Study on the Communicative Effectiveness of Graphic Warning Labels on Tobacco Packages in Taiwan nccur; 賴建都; 黎佩芬; Lai, Chien-Tu; Li, Pei-Fen
    2010 Attributions and Outcomes of Customer Misbehavior 林穎青; Huang, Wen-Hsien; Lin, Ying-Ching; Wen, Yu-Chia
    2003 Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? 林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
    2006-03 Beating the news blues: Mood repair through exposure to advertising Chang, Chingching; 張卿卿
    2015 Before–after appeals: a dual-route effect model Chang, Chingching; 張卿卿
    2016-08 Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes 張卿卿; Chang, Chingching
    2009 Being Hooked by Editorial Content: The Implications for Processing Narrative Advertising 張卿卿
    2007-10 Blurring the Line between Advertising and Editorial: The Content and Effectiveness of Advertorials Chang, Chingching; 張卿卿
    2013-07 [Book Review], Environmental Law Adjudicating Climate Change: State,National, and International Approaches edited by William C.G. BURNS and Hari M. OSOFSKY. 許耀明; HSU, Yao-Ming
    2006-01 Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an example Chang, Chingching; 張卿卿
    2004-01 Channel Selection as a Function of Consumers` Shopping Orientations: A Comparison of the Internet Users in US and Taiwan 郭貞; 李海容
    2011-01 Characteristics and Dimensions of Ethical Leadership in Public Relations Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
    2008 Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion Chang, Chingching; 張卿卿
    1999-03 CIS之理念識別建構方法的新嚐試 鄭自隆; 賴建都; 王其敏
    2017-06 Coaching competency and trust in coach in sport teams 謝明輝; Kao, San-Fu; Hsieh, Ming-Hui; Lee, Po-Lun
    2010-03 Collectivism, relations, and Chinese communication 汪琪; 陳憶寧; Georgette, Wang; Chen, Yi-Ning
    2002 Communication strategy in Taiwan`s and U. S. corporate web pages: A cross-cultural comparison 張卿卿; Tsao J.; Chang C.

    Showing items 1-50 of 528. (11 Page(s) Totally)
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