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    日期題名作者
    2016-01 1968-1978年臺灣《婦女雜誌》的女性論述建構 孫秀蕙
    1997-07 1995年三屆立法委員選舉三黨新聞發佈策略分析 鄭自隆
    1997-07 1995年三屆立法委員選舉三黨新聞發布策略分析 鄭自隆
    1996-11 1995年三屆立法委員選舉政黨報紙競選廣告訊息與媒體策略分析 鄭自隆
    2001-07 2000年總統大選候選人網站分析 鄭自隆; 刑縱任; 馬方哲; 戴文玲
    2003-01 2001年台北縣長選舉公關稿之議題設定研究:政治競選研說功能分析之應用 陳憶寧
    2003-01 2002年北高市長選舉廣告不精采 鄭自隆
    1992-01 2 屆國代選舉競選廣告策略方析 鄭自隆
    2001-04 90年代臺灣公共關係研究之探討--版圖發展、變化與趨勢 黃懿慧; Huang, Yi-Hui
    2004 A Chinese perspective of intercultural organization-public relationship 黃懿慧
    2014 A comparative study of the relationship between mobile phone use and social capital among college students in Shanghai and Taipei 陳憶寧; Chen, Katherine Yi-Ning; Lo, V. H.; Wei, R.; Xu, X. G.; Zhang, G. L.
    2011 Actual self vs. avatar self: The effects of social contexts on self-expression 林芝璇; Sung, Yongjun; Moon, Jang Ho; Kang, Mihyun; Lin, Jhih-Syuan
    2004 Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies Chang, Chingching; 張卿卿
    2008-01 Ad Framing Effects For Consumption Products: An Affect Priming Process Chang, Chingching; 張卿卿
    2006-12 Ad Repetition and Variation in a Competitive Ad Context 張卿卿
    2005 Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms Chang, Chingching; 張卿卿
    2013-03 Age matters: Short Message Service advertising reading behaviours 張郁敏; Chang, Yuhmiin
    1998-01 Agency practitioners` perceptions of professional ethics in Taiwan Chen, Amber Wenling; Liu, Jeanne Mei-Chyi; 陳文玲; 劉美琪
    2012-06 Ambivalent Attitudes in a Communication Process: An Integrated Model Chang, Chingching; 張卿卿
    2018-08 Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition 張卿卿; Chang, Chingching
    2014 Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions 張卿卿; 魏然; 羅文輝; Chang, Ching-Ching; Ran, Wei; Lo, Ven-Hwei
    2017-10 A Meta-Cognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects 張卿卿; Chang, Chingching
    2017 A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects Chang, Chingching; 張卿卿
    2005-12 An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge 張郁敏; Chang, Yuhmiin
    2009 An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study Chang, Yuhmiin; 張郁敏

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