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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/122348
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/122348


    Title: Gender differences and the effect of contextual features on game enjoyment and responses.
    Authors: 林淑芳
    Lin, Shu-Fang
    Contributors: 廣告系
    Date: 2010-11
    Issue Date: 2019-02-15 11:59:28 (UTC+8)
    Abstract: This article explores the effect of gender and contextual features on emotional reactions, identification toward game characters, and game enjoyment. Two aspects of contextual features are specifically examined: the moral justification of game characters and violence. An experiment was conducted by allowing participants to play either a morally justified character of a non-violent game, a morally justified character of a violent game, or a morally unjustified character of a violent game. The results show that participants felt less guilty and identified with the characters more when playing the morally justified characters of the non-violent game. Furthermore, males and females demonstrate different patterns of enjoyment to different contextual features of video games. The implications of these findings and directions for future research are discussed.
    Relation: Cyberpsychology, Behavior, & Social Networking, Vol.13, No.5, pp.533-537
    Data Type: article
    DOI 連結: https://doi.org/10.1089/cyber.2009.0293
    DOI: 10.1089/cyber.2009.0293
    Appears in Collections:[廣告學系] 期刊論文

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