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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/129105
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/129105


    Title: Newsgames for the greater good: The effects of graphic realism and geographic proximity on knowledge acquisition and willingness to help
    Authors: 林日璇
    Lin, J.-H.*
    Wu, Dai-Yun
    Contributors: 廣告學系
    Keywords: newsgame; graphic realism; issue proximity; prosocial; forward; donate; suspense; appreciation; enjoyment
    Date: 2019-03
    Issue Date: 2020-03-04 16:08:50 (UTC+8)
    Abstract: This study examined the effects of graphic realism and geographic proximity in newsgames. In a 2 (realism: high vs. low) × 2 (proximity: high vs. low) experiment, 161 participants played a modded newsgame. Suspense fully mediated the interaction effects of realism and proximity on willingness to help (the intention of newsgame forwarding and the amount donated). Realism indirectly affected newsgame forwarding through appreciation and led to negative emotion and higher arousal. Realism and proximity did not affect players’ knowledge gained from game play, enjoyment, or subsequent reading of related news. Players underwent both hedonic and eudaimonic appraisals through the newsgames.
    Relation: Journalism and Mass Communication Quarterly
    Data Type: article
    DOI 連結: https://doi.org/10.1177/1077699018820315
    DOI: 10.1177/1077699018820315
    Appears in Collections:[廣告學系] 期刊論文

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