Chang, Chingching; 張卿卿
,
2001 [廣告學系] 期刊論文 Media Phychology, 3(2), 91-118 explain variations of candidate evaluations beyond that which can be accounted for by attitude toward the ad. 2001 zh_TW Media Phychology, 3(2), 91-118
吳岳剛; Wu, Yueh-Gang
,
2011-01 [廣告學系] 期刊論文 廣告學研究, 35, 1-40 of Creative Media Design Model 產學交流;學術知識;實務經驗;創意媒體;設計模型 Academic and practitioner exchange;academic knowledge;practitioner experiences;creative media choice
林淑芳; Zhang, Shuangyue; Merolla, Andy J.; Sun, Shaojing; Lin, Shu‐Fang
,
2012-09 [廣告學系] 期刊論文 Asian Journal of Social Psychology, Vol.15, pp.156-166 Chung Cheng University of Taiwan,
Minhsiung, Taiwan Two studies examined topic avoidance in Chinese and Taiwanese opposite-sex friendships and romantic
鄭怡卉; Cheng, I-Huei; Lee, Seow Ting
,
2023-11 [廣告學系] 期刊論文 Public Relations Review, Vol.49, No.4, 102355 of perceived communication ethicality on social media relationship building Public relations; Ethics; Dialogic theory; Social media; Communication
鄭自隆
,
1994-03 [廣告學系] 期刊論文 廣告學研究, 3, 115-143 鄭自隆 自傳式政治廣告表現方式及其效果之比較研究 A Comparative Study of Presentative Styles and Effectiveness of Two Political Autobiographic Ads：KMT vs DPP, 1992 本研究以焦點團體訪
Chang, Chingching; 張卿卿
,
2010 [廣告學系] 期刊論文 International Journal of Advertising, 29(5), 765-794 may help shed light on the
differentiil effectiveness of different commonication styles and persua-
sive messages (e.g. Aaker 2000; Aaker & lee 2001
陳憶寧; CHEN, Yi-Ning Katherine
,
2018-07 [廣告學系] 期刊論文 Communication & Society, 45 , 47-89, 傳播與社會學刊 social media and conventional media, this paper seeks to answer the following questions regarding Taiwan’s Ting Hsin tainted oil crisis in 2014: Did
張郁敏; Chang, Yuhmiin
,
2004.07 [廣告學系] 期刊論文 Journal of Advertising, 33(2), 75-84 verses a campaign that uses rep-
etition from one source with che sime numbor of exposuros. The objectivos of the presint study, therefore, were to cest
張卿卿; Chang , Chingching; 張偉珊; Chang , Wei‐Shan; 游婉雲; Yu, Wan‐Yun
,
2019-05 [廣告學系] 期刊論文 Psychology & Marketing, Vol.36, No.5, pp.502-519. and Social
Sciences, Academia Sinica, Taipei, Taiwan,
R.O.C.
2Taiwan Institute for Governance and
Communication Research, National Chengchi
University
陳憶寧; Chen, Yi-Ning Katherine
,
2023-01 [廣告學系] 期刊論文 傳播與社會學刊, No.63, pp.101-133 廣告系 陳憶寧 Chen, Yi-Ning Katherine 新冠疫情中虛假資訊的議題設定：從社群媒體到傳統媒體 Agenda Setting and Covid-19: Misinformation from Social Network Sites to Traditional Media
林穎青; Huang, Wen-Hsien; Lin, Ying-Ching; Wen, Yu-Chia
,
2010 [廣告學系] 期刊論文 Journal of Business and Psychology, 25(1), pp.151-161 online: 25 September 2009
Springer Science+Business Media, LLC 2009 Abstract
Purpose The purpose of this study is to determine which
attribution
林穎青; 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Lin, Ying-Ching; Wang, Kai-Yu
,
2016-10; 2016-10 [廣告學系] 期刊論文 Journal of Advertising, Vol.45, No.4, 482-497, Journal of Advertising, Vol.45, No.4, 482-497 in October
2009 and determined that both local and global brands widely
use code-switching in Taiwan to influence the consumer per-
ceptions of a brand
Chang, Chingching; 張卿卿
,
2011-12 [廣告學系] 期刊論文 Asian Journal of Communication, 21(6), 523-543 on online (real time) and offline (memory-based) judgments in the context of disease (hepatitis B) prevention advertising among college students in Taiwan
Yao, Grace; Cheng, Yen-Pi; Cheng, Chiao-Pi; 鄭喬比
,
2009-06 [廣告學系] 期刊論文 Social Indicators Research,92,(2),377-404 of 1,006 respondents shows that in Taiwan, people have access to modern utilities and digital media, signs of materialistic achievement, and yet
林淑芳; McDonald, Daniel G.; Lin, Shu-Fang
,
2004-04 [廣告學系] 期刊論文 Journal of Media Economics, Vol.17, No.2, pp.105-121 廣告系 林淑芳 McDonald, Daniel G. Lin, Shu-Fang The effect of new networks on U.S. TV diversity. Journal of Media Economics 2004-04 Journal of Media
張郁敏; Chang, Yuhmiin
,
2008 [廣告學系] 期刊論文 中華傳播學刊, 14,231-266 政大廣告系 張郁敏 Chang, Yuhmiin 單一與多重媒體重複策略之傳播效果比較 Comparing Effects of Single and Multiple Media Repetition 多重媒體;消息來源擴大理論;媒體策略;漸減;廣告重複 multiple media
陳憶寧; Chen, Katherine; Hallin, Daniel C.; Mellado, Claudia; al, … et
,
2023-12 [廣告學系] 期刊論文 Journalism Studies, Vol.24, No.16, pp.1977-1998 perspectives on the role of journalism in health crises. Mediatization theories assume that news media tend to sensationalize or to politicize health
Chang, Chingching; 張卿卿
,
2010-12 [廣告學系] 期刊論文 Journal of health communication, 25(8), 670-680 Chengchi University, Taiwan
This paper examines the effects of retrieving information about a health ailment on judgments
of the perceived severity
孫秀蕙; 陳儀芬; Sun, Hsiu-Hui; Chen, I-Fen
,
2009-12 [廣告學系] 期刊論文 中華傳播學刊,l0(16),45-92 .
Visit http://www.snowtide.com for more information. London: Methuen.
Baum, J. (1993). Media: Taiwan's air war, Far Eastern Ecunomic Review
林日璇; Wu, Dai-Yun; Lin, Jih-Hsuan Tammy
,
2018-09 [廣告學系] 期刊論文 Communication Research Reports, Volume 35, Issue 5, Pages 434-444 , various virtual reality head-mounted displays (HMDs), such as
Dai-Yun Wu (MA, National Chengchi University, Taiwan, 2012) is a doctoral candidate
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