51.  Ambivalent Attitudes in a Communication Process: An Integrated Model

Chang, Chingching; 張卿卿 ,  2012-06
[廣告學系] 期刊論文
Human Communication Research, 38(3), 332-359
, Taiwan In a communication process that involves a target subject (what is being communicated about) and a source, existing attitudes (positive

52.  News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example

Chang, Chingching; 張卿卿 ,  2012
[廣告學系] 期刊論文
Health Communication, 27(2), 111-123
政大廣告系 Chang, Chingching 張卿卿 News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example This article examines how

53.  Model of Behavioral Strategies for Coping with Party Ambivalence

張卿卿; Chang , Chingching ,  2019-04
[廣告學系] 期刊論文
Political Science, 7:1, 17-39
-ticket voting ;  Taiwan This article explores the antecedents and behavioural consequences of party ambivalence in an election context, in which both

54.  IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN

Pan, Po-Lin; Cheng, I-Huei; 鄭怡卉 ,  2008-12
[廣告學系] 期刊論文
Journal of Development Communication, 19(2), 13-29
IN TAIWAN The article presents the case study which explores the communication strategies used by Chen Shui-bian and his alliance to restore his image

55.  Would you be my friend? An examination of global marketers’ brand personification strategies in social media

林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min ,  2015
[廣告學系] 期刊論文
Journal of Interactive Advertising, Vol.15, No.2, pp.97-110
personification strategies in social media brand personification; typology of personification; social media; anthropomorphism; consumer engagement Building

56.  Coverage of the Iraq War in the United States, Mainland China, Taiwan and Poland: A transnational network agenda-setting study

Guo, Lei; Chen, i-Ning Katherine; Vu, Hong; Wang, Qian; Aksamit, Radoslaw; Guzek, Damian; Jachimowski, Marek; McCombs, Maxwell; 陳憶寧 ,  2014.02
[廣告學系] 期刊論文
Journalism Studies,Published online: 19 Feb 2014
. Unlike the US and Chinese coverage of the war, little is known about how news media in Taiwan and Poland reported the Iraq War. Other studies compared

57.  Cultural masculinity/femininity influences on ad appeals

張卿卿; Chang, Chingching ,  2006-12
[廣告學系] 期刊論文
Journal of Advertising Research, 46(30), 315-323
consumer from eoch culture (Taiwan and North America) were interviewed. Their descriptions are as follows: a Taiwanese man, 27, researcher; a September

58.  Examining the presentation of self in popular blogs: A cultural perspective

陳憶寧; Chen, Yi-Ning ,  2010-03
[廣告學系] 期刊論文
Chinese Journal of Communication,3(1), 28-41
perspective Yi-Ning Kathorine Chen a a Department of Advertising , National Chengchi University , Taepei, Taiwan Publishod anline: 24 Feb 2010. To cite

59.  Antecedents and consequences of cross-media usage: A study of a TV program`s official web site

林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan ,  2010
[廣告學系] 期刊論文
Journal of Broadcasting & Electronic Media, Vol.54, No.2, pp.316-336
at Uustin. Her research unterests include media psychology and consumer-brand relationships. Chang-Hoan Cho (Ph.D., The University of Texas at Austin

60.  大學生的媒介認知，媒介行為與其政治效能與政治參與之間的關係

張卿卿; Chang, Chingching ,  2002-11
[廣告學系] 期刊論文
選舉研究, 9(2), 37-64
in the Political Socialization of College Students in Taiwan 政治媒介效益認知;政治媒介功效意識;政治媒介使用;政治媒介參與;政治參與;政治功效意識 Media utility perception;Media efficacy;Media use

61.  議題的力量：由大數據解析2020年台灣總統大選中的議題

陳憶寧; Chen, Yi-Ning Katherine; 溫嘉禾; 許悅; Wen, Chia-Ho Ryan; Xu, Yue ,  2022-01
[廣告學系] 期刊論文
傳播與社會學刊, No.59, pp.13-45
Taiwan Presidential Election 媒體; 議題分歧; 議題設定; 議題融合; 台灣總統大選 media; issue divergence; agenda setting; issue convergence; Taiwan presidential election 在議題設定的思

62.  When does gender counts: Further insights into gender schematic processing of female candidates` political advertisements

Chang, Chingching; 張卿卿 ,  2004-08
[廣告學系] 期刊論文
Sex Roles,51,197-208
and enable peo- ple to process information more rapidly and with less effort. 1Department of Advertising, National Chengchi University, Taipei, Taiwan

63.  Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an example

Chang, Chingching; 張卿卿 ,  2006-01
[廣告學系] 期刊論文
Journal of Health Communication, 11(8), 769-788
Chang, Chingching 張卿卿 Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an example I first explored the strength

64.  Beating the news blues: Mood repair through exposure to advertising

Chang, Chingching; 張卿卿 ,  2006-03
[廣告學系] 期刊論文
Journal of Communication, 56, 198-217
University, Taipei 11605, Taiwan This paper explores mood regulation in advertising. In Experiment 1, participants made sad by previous media content

65.  The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators

Chang, Chingching; 張卿卿 ,  2011-09
[廣告學系] 期刊論文
Journal of Advertising, 40(3),45-59
as Moderators Werbung; Advertising; Advertising media; Werbewirkung; Advertising effectiveness; Taiwan Consumers do not view ads in a vacuum

66.  Methodological Issues in Advertising Research: Current Status, Shifts, and Trends

張卿卿; Chang, Chingching ,  2016-12
[廣告學系] 期刊論文
Journal of Advertising, Volume 46, 2017 - Issue 1: Themed Issue, Pages 2-20
professionals often conduct research to ensure the success of their campaigns, including consumer research for segment tar- geting, media research

67.  A Study of the Consumption of Chinese Online Fortune Telling Services

Kuo, Cheng; 郭貞 ,  2009-03
[廣告學系] 期刊論文
Chinese Journal of Communication, 2(3), 288-306
; sensation seeking; external control; subjective well-being; self-esteem; fortune telling motivations This study examines consumer behavior in the online

68.  The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election

張卿卿 ,  2007-01
[廣告學系] 期刊論文
Asian Journal of Communication, 17(1), 1-23
in mass media was not allowed in Taiwan's elections until the late 1980s when Taiwan underwent dramatic political changes and reform. In 1989

69.  To app or not to app: Engaging consumers via branded mobile apps

林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun ,  2013
[廣告學系] 期刊論文
Journal of Interactive Advertising, Vol.13, No.1, pp.53-65
enable consumers to use their smartphones to take care of all manner of daily tasks. A consumer can use an app to buy products, pay bills, locate

70.  Age matters: Short Message Service advertising reading behaviours

張郁敏; Chang, Yuhmiin ,  2013.03
[廣告學系] 期刊論文
International Journal of Mobile Communications, 11(2), 159-175
: 49% and the silent generation: 27%). Studies related to traditional media have consistently shown that age significantly influences advertising reading

71.  初探隱喻廣告中隱喻與表現形式的效果

吳岳剛; 侯純純 ,  2007-04
[廣告學系] 期刊論文
藝術學報, 3(1), 29-45
吳岳剛 侯純純 初探隱喻廣告中隱喻與表現形式的效果 隱喻廣告,表現形式,說服力;Metaphor advertisements, Expression styles, Persuasion 如果把隱喻廣告分成「隱喻」和「廣告表現」來觀察，我們會發現有些隱喻廣告是在隱喻層面上很特殊、有些是在廣告表

72.  Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S.

Chang, Chingching; 張卿卿 ,  2010
[廣告學系] 期刊論文
International Journal of Advertising, 29(4), 451-474
政大廣告系 Chang, Chingching 張卿卿 Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. This study

73.  Seeing the small picture: Ad-self versus ad-culture congruency in international advertising

Chang, Chingching; 張卿卿 ,  2006-03
[廣告學系] 期刊論文
Journal of Business and Psychology,20(3),445-465
., 116, Wenshan, Taipei, Taiwan. E-mail: shenc@nccu.edu.tw 445 0889-3268/06/0300-0445/0 2005 Springer Science+Business Media, Inc. This text

74.  Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness

Chang, Chingching; 張卿卿 ,  2010-03
[廣告學系] 期刊論文
Psychology & Marketing, 27(4), 399-416
-Concepts Influences Advertising Effecteveness Chingching Chang National Chengchi University, Taiwan ABSTRACT Two experiments tested the hypothesis

75.  Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion

Chang, Chingching; 張卿卿 ,  2009
[廣告學系] 期刊論文
Sex Roles, 61, 434–447
perception, may influence people's responses to media information that contains age cues. Because 60% of print advertisements in Taiwan feature