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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/17217

Title:	Crisis Communicative Strategies: Category, Continuum, and Application.
Authors:	Huang, Yi-Hui;Lin Y. H. 黃懿慧
Date:	2005-05
Issue Date:	2008-12-18 12:02:04 (UTC+8)
Abstract:	The article examines crisis communicative strategies. The purpose of the study is to develop a model which integrates the measures of categories of crisis communicative strategies (CCS), explore the over-arching continuum that represents CCS, and investigate CCS in a Chinese context. A survey of public relations and public affairs managers from Taiwanese companies was conducted to examine actual experiences of handling crises. The findings showed that 5 CCS emerged from the factor analysis. Furthermore, these 5 CCS can be placed in a 2-dimension matrix.
Relation:	Conference Papers -- International Communication Association. 2005 Annual Meeting, New York, NY, p1-44. 46p. 2 Diagrams, 5 Charts.
Data Type:	conference
Appears in Collections:	[Department of Advertising] Proceedings

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