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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/17682


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    題名: The Acquisition of Consumer Skills and Materialism in Adolescents: A Cross-cultural Comparison
    作者: 郭貞
    Kuo,Cheng
    日期: 1993-01
    上傳時間: 2008-12-18 17:13:11 (UTC+8)
    摘要: Two theoretical approaches--the learning approach and the family communication pattern approach --were and integrated in examining the acquisition of consumer skills and materialism in both the American youths and the Chinese youths.Two cross sectional surveys were conducted in which 443 American adolescents in a midwest state of the United States and 712 Chinese adolescents from the largest metropolitan city in Taiwan were studied. The LISREL covariance analy-sis was used to achieve the two objectives：（1）to examine the cross-cultural measurement comparability,and（2）to compare the cross-cultural differences and similarities in the structural relationships between latent variables in the proposed models. Results from the study suggested that there were more differences than similarties in the process of consumer socialization. In addition, the two communication-related theoretical models did work jointly in accouting for the socialization outcomes.
    關聯: 廣告學研究, 1, 67-98
    資料類型: article
    顯示於類別:[廣告學系] 期刊論文

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