政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/17741
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 110097/141043 (78%)
Visitors : 46405851      Online Users : 1066
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/17741


    Title: 公關理論中的「雙向對等性溝通模式」再省思
    Other Titles: Reconsidering "Two-Way Symmetrical Model" in Public Relations Theory
    Authors: 孫秀蕙
    Date: 1995-01
    Issue Date: 2008-12-18 17:25:43 (UTC+8)
    Abstract: 本文旨在重新省思Grunig所提出的公關理論中的「雙向對等性溝通模式」的概念，從概念、測量與其在實務界的應用等方面檢討它的「效果」與「優越性」，並質疑該模式在現實生活中的適用程度。本文指出，以簡約的概念來概括真實世界組織互動的複雜層面，「對等性」概念在理論與實務運用上確有其瑕疵。此外，作者提出兩個可能的替代性理論：博奕理論（game theory）與權力關係（power relations）論來解釋影響組織溝通型態的因素。
    Relation: 廣告學研究, 5, 185-201
    Data Type: article
    Appears in Collections:[Department of Advertising] Periodical Articles

    Files in This Item:

    File SizeFormat
    149.pdf2739KbAdobe PDF25771View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback