政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/53580

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 110944/141864 (78%)
Visitors : 47937627 Online Users : 1233

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Communication > Department of Advertising > Periodical Articles > Item 140.119/53580

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/53580

Title:	看見‧台灣‧公共‧藝術
Authors:	游本寬
Contributors:	政大廣告系
Keywords:	台灣;公共;藝術
Date:	2011-07
Issue Date:	2012-09-25 10:07:02 (UTC+8)
Abstract:	一般「企業識別」建構所指的是：結合企業整體營運理念，運用文字、圖像、活動，將企業使命與服務精神成功的公諸於世，並和社會公眾建立良好關係，其間如不注重完整的文宣應用與溝通訴求，便無法達成建立形象的效果。（孫秀蕙，1997）國家形象與印象建設，事實上便是一種「企業識別」建構— 雖然她往往須隨著時空（甚至特定任務）而有所改變。
Relation:	美育雙月刊, 182, 74-79
Data Type:	article
Appears in Collections:	[Department of Advertising] Periodical Articles

Files in This Item:

File	Description	Size	Format
2623_p74-p79.pdf		6209Kb	Adobe PDF2	797	View/Open

View Licence

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...