政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/78162

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 109951/140892 (78%)
Visitors : 46202478 Online Users : 712

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 傳播學院 > 廣告學系 > 會議論文 > Item 140.119/78162

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78162

Title:	Ambivalent Attitudes and Persuasion
Authors:	Chang, Chingching 張卿卿
Contributors:	廣告系
Date:	2010
Issue Date:	2015-09-02 15:33:28 (UTC+8)
Abstract:	By extending prior research that has shown that people who feel ambivalent toward a target object engage in systematic processing, the first experiment in this study demonstrates that people engage in systematic processing when they feel ambivalent toward an information source as well. Experiments 2 and 3 demonstrate in turn that identification with the source/target can enhance motivated processing among ambivalent people. According to Experiment 2, when a manipulation causes people to feel ambivalent toward a positive source, their identification with the source influences their responses to the endorsed information, such that stronger identifiers exhibit motivated processing and express indiscriminately positive responses to the endorsed information. Experiment 3 demonstrates that when a manipulation makes people feel ambivalent toward a target, those who strongly identify with that target engage in motivated processing by improving their attitudes upon their exposure to new positive information about the target. ..PAT.-Unpublished Manuscript
Relation:	Conference Papers -- International Communication Association, 2010, 1
Data Type:	conference
Appears in Collections:	[廣告學系] 會議論文

Files in This Item:

File	Description	Size	Format
Ambivalent.pdf		169Kb	Adobe PDF2	883	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...