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Items for Author "林穎青"
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Showing 24 items.
Collection
Date
Title
Authors
Bitstream
[傳播學院] 會議論文
2019-03
The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising
林穎青
;
Lin, Ying-Ching
;
Chiu, Tao-Sheng
;
Wang, Kai-Yu
;
Chih, Wen-Hai
;
Ortiz, Jaime
;
Yang, Xiu-Hua
[傳播學院] 會議論文
2018-01
Influencing Consumer Response to Products with High Styling: The Role of Mindsets
林穎青
;
Lin, Ying-Ching
;
Chang, Chiu-chi Angela
[傳播學院] 會議論文
2017-06
Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency
林穎青
;
Lin, Ying-Ching
;
Su, An-Ni
;
Wang, Sheng-Hui
[傳播學院] 會議論文
2017-02
The Influence of Pro-environmental Credentials on Wasteful Consumption
林穎青
;
Lin, Ying-Ching
;
Chang, Chiu-chi Angela
[傳播學院] 會議論文
2016-02
Re-investigating Language Choice for Multinational Corporations and Local Firms with a Focus on Monolinguals
林穎青
;
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Hsieh, Jun-Yi
[傳播學院] 期刊論文
2021-09
Influencing Consumer Response to Highly Aesthetic Products: The Role of Mindsets
林穎青
;
Ying-ChingLin
;
AngelaChang, Chiu-Chi
[傳播學院] 期刊論文
2016-01
Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals
林穎青
;
Lin, Ying-Ching
;
Wang, Kai-Yu
[廣告學系] 國科會研究計畫
2014
轉碼廣告的說服力—語言熟悉程度、消費者認同與產品類別的干擾效果
林穎青
[廣告學系] 期刊論文
2017-04
Exploring Wasteful Consumption
林穎青
;
Lin, Ying-Ching
;
Chang, Chiu-chi Angela
[廣告學系] 期刊論文
2016-10
Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals
林穎青
;
林穎青
;
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Lin, Ying-Ching
;
Wang, Kai-Yu
[廣告學系] 期刊論文
2015-05
Physical activity and food consumption: The moderating role of individual dieting tendency
Chang, CC
;
Lin, YC
;
林穎青
[廣告學系] 期刊論文
2015
Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
;
林穎青
[廣告學系] 期刊論文
2013
The face value of foreign currency on consumer price perception—The moderating effect of product substitution
林穎青
;
Fang, Shiuan-Huei
;
Lin, Ying-Ching
;
Fang, Shiuan-Huei
[廣告學系] 期刊論文
2012
Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk
林穎青
;
Lin, Ying-Ching
;
Chang, Chiu-chi Angela
;
Lin, Yu-Fang
[廣告學系] 期刊論文
2012
Double Standard: The Role of Environmental Consciousness in Green Product Usage
林穎青
;
Lin, Ying-Ching
;
Chang, Chiu-Chi
[廣告學系] 期刊論文
2010
Attributions and Outcomes of Customer Misbehavior
林穎青
;
Huang, Wen-Hsien
;
Lin, Ying-Ching
;
Wen, Yu-Chia
[廣告學系] 期刊論文
2008
The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?
林穎青
;
Raghubir, Priya
;
Tyebjee, yzoon T.
;
Lin, Ying-Ching
[廣告學系] 期刊論文
2007
Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors
林穎青
;
林建信
;
Lin, Ying-Ching
;
Lin, Chien-Hsin
[廣告學系] 期刊論文
2006
電子化服務價值:消費者知識與知覺風險之干擾效果
林穎青
;
林建信
;
施信佑
;
佘日新
;
Lin, Ying-Ching
;
Lin, Chien-Hsin
;
Shih, Hsin-Yu
;
Sher, Peter J.
[廣告學系] 期刊論文
2005
Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic?
林穎青
;
Raghubir, Priya
;
Lin, Ying-Ching
;
Raghubir, Priya
[廣告學系] 期刊論文
2004
The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias.
林建煌
;
林穎青
;
Raghubir, Priya
;
Lin, Chien-Huang
;
Lin, Ying-Ching
;
Raghubir, Priya
[廣告學系] 期刊論文
2003
Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity?
林建煌
;
林穎青
;
Raghubir, Priya
;
Lin, Chien-Huang
;
Lin, Ying-Ching
;
Raghubir, Priya
[新聞學系] 期刊論文
2017
Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Hsieh, Jun-Yi
;
林穎青
[會計學系] 學位論文
2005
我國財務預測制度與資訊不對稱之關聯性研究
林盈妗
;
Lin, Ying Ching
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