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    Showing items 101-125 of 529. (22 Page(s) Totally)
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    DateTitleAuthors
    2014 Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun
    2013-12 「辨異而不過，推類而不悖」：中國近現代思潮中的荀學話語 周志煌
    2013-10 什麼樣的科學新聞內容會受新聞媒體青睞？ 報紙與電視科學新聞媒體顯著性之決定因素初探 張郁敏; Chang, Yuh-Miin
    2013-08 The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization 張卿卿; Chang, Chingching
    2013-08 Identification matters: A moderated mediation model of media interactivity, character identification, and video game violence on aggression 林日璇; Lin, Jih-Hsuan
    2013-07 [Book Review], Environmental Law Adjudicating Climate Change: State,National, and International Approaches edited by William C.G. BURNS and Hari M. OSOFSKY. 許耀明; HSU, Yao-Ming
    2013-07 新聞中的「偽科學」內容分析研究 鄭怡卉; Cheng, I-Huei
    2013-07 Discovering the unexplored in science communication: Pseudoscience news Cheng, I-Huei; 鄭怡卉
    2013-06 電視購物節目內容與銷售策略研究：兩岸都會區之比較 郭貞; 黃振家; Kuo, Cheng; Huang, Jenn-Jia
    2013-05 The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization 張卿卿; Chang, Chingching
    2013-05 Do video games exert stronger effects on aggression than film? The role of media interactivity and identification on the association of violent content and aggressive outcomes 林日璇; Lin, Jih-Hsuan
    2013-04 Predicting mobile news use among college students: The role of press freedom in four Asian cities 陳憶寧; Chen, Yi-Ning Katherine
    2013-03 Age matters: Short Message Service advertising reading behaviours 張郁敏; Chang, Yuhmiin
    2013-03 運用數位影音敘事方式於短期色彩教學效果研究－－以「傳播敘事」課程色彩單元為例 王其敏
    2013-02 Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising 張卿卿
    2013-02 Imagery fluency and narrative advertising effects Chang, Chingching; 張卿卿
    2013 The face value of foreign currency on consumer price perception—The moderating effect of product substitution 林穎青; Fang, Shiuan-Huei; Lin, Ying-Ching; Fang, Shiuan-Huei
    2013 Using active video games for physical activity promotion: A systematic review of the current state of research. 林日璇; Peng, Wei*; Crouse, Julia; Lin, Jih-Hsuan
    2013 Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers. 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
    2013 To app or not to app: Engaging consumers via branded mobile apps 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
    2012-12 探索臺灣電視廣告史的研究路徑： 從符號學、敘事研究到文化研究 孫秀蕙; 陳儀芬; Sun, Hsiu-Hui; Chen, I-Fen
    2012-12 探索台灣電視廣告史的研究路徑：從符號學、敘事研究到文化研究 孫秀蕙; 陳儀芬; Sun, Hsiu-Hui; Chen, I-Fen
    2012-12 The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model Chang, Ching-Ching; 張卿卿
    2012-10 Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality Cheng, I-Huei; Lee, Seow Ting; 鄭怡卉
    2012-09 The nature and consequences of topic avoidance in Chinese and Taiwanese close relationships 林淑芳; Zhang, Shuangyue; Merolla, Andy J.; Sun, Shaojing; Lin, Shu‐Fang

    Showing items 101-125 of 529. (22 Page(s) Totally)
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