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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/49541


    Title: 個人調節焦點與訊息訴求之配適對健康生活意願的影響
    Authors: 陳昭男
    Contributors: 張愛華
    陳昭男
    Keywords: 健康生活意願
    調節焦點
    自我效能
    知覺風險
    Date: 2008
    Issue Date: 2010-12-08 13:24:11 (UTC+8)
    Abstract: 近年來,人們越來越重視健康生活的重要性,除了防止疾病的發生,更希望追求健康生活所帶來的身體健壯以及精力充沛的滿足感,是以本研究從更廣泛性的健康生活定義出發,探究人們對採取健康生活方式之意願為何。
    更由於過去研究甚少針對心理層面來探討健康議題,本研究以調節焦點理論為基礎,探討不同調節焦點傾向的健康訊息框架配適下,造成的說服效果。而由於不同調節焦點的個人其目標導向的不同,在動機層面上會有不同的心理路徑,故本研究最後瞭解不同心理路徑之中介效果為何。

    而本研究結果顯示:
    1. 當健康訴求訊息框架與個人調節焦點配適下,會產生較佳效果的訊息說服效果,個人的健康生活意願也會更強。
    2. 預防焦點傾向之個人,當其接收到預防焦點訴求訊息後,此框架配適會影響個人的知覺風險,進而影響其健康生活意願,屬於「部分中介」。
    3. 促進焦點傾向之個人,當其接收到促進焦點訴求訊息後,此框架配適會影響個人的自我效能,進而影響其健康生活意願,屬於「完全中介」。
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    Description: 碩士
    國立政治大學
    企業管理研究所
    91355051
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0913550511
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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