1.  Consumer Styles and Media Uses of the Generation Xers in Taiwan

Kuo, Cheng; 郭貞 ,  1999
[廣告學系] 期刊論文
Asian Journal of Communication, 9(1), 126-132
Kuo, Cheng 郭貞 Consumer Styles and Media Uses of the Generation Xers in Taiwan This study examines Taiwanese consumer orientations in relation

2.  The Acquisition of Consumer Skills and Materialism in Adolescents: A Cross-cultural Comparison

郭貞; Kuo,Cheng ,  1993-01
[廣告學系] 期刊論文
廣告學研究, 1, 67-98
uses of mass media (Faber, Brown, and McLeod, 6979; James, 1971) as well. Older adolescents tended to watch less television but read more newspapers

3.  Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram

林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae ,  2018-07
[廣告學系] 期刊論文
Computers in Human Behavior, Vol.84, pp.93-102
media through celebrity endorsements, this study examined the effects of product-celebrity image congruence, consumer-celebrity risk-oriented image

4.  The face value of foreign currency on consumer price perception—The moderating effect of product substitution

林穎青; Fang, Shiuan-Huei; Lin, Ying-Ching; Fang, Shiuan-Huei ,  2013
[廣告學系] 期刊論文
Journal of Business Research,66(6), 745-751
with consumer perceptions and their purchasing willingness toward a particular product. These three studies were conducted in Taiwan, so the NTD

5.  行動購物程式之操作介面改善對網購者信任度的影響

張采蘋 ; Chang, Tsai-Ping; 鄭霈絨; Pei-JungCheng ,  2018-06
[廣告學系] 期刊論文
國際數位媒體設計學刊, Vol.10, No.1, pp.pp.9-27
influence of virtual props trading site conducting modu is still unknown. In the other hands, from the medoa perspective, if consumer has good media

6.  中國大陸都會區青少年消費行為初探

郭貞 ,  1996-01
[廣告學系] 期刊論文
廣告學研究, 7, 1-30
郭貞 中國大陸都會區青少年消費行為初探 Exploring the Consumer Styles of the Youths in China 本研究以中國大陸都會區青少年為受訪對象，試圖探討成長於現代會程度較高、物質較豐裕的大陸都會區知青少年，他們的消費行為傾向與其個人因素、家庭背景因素、和

7.  Permanently online and permanently connected: Taiwanese university students’ attachment style, mobile phone usage, and well-being

林日璇; Lin, Jih-Hsuan Tammy ,  2018
[廣告學系] 期刊論文
Chinese Journal of Communication,
styles. Regarding social media use, individuals with an anxious attachment style also spent long periods using social media, which allowed them

8.  臺灣地區民眾之消費動機與習性

郭貞 ,  1994-03
[廣告學系] 期刊論文
廣告學研究, 3, 93-113
郭貞 臺灣地區民眾之消費動機與習性 A Study on Some Consumer Orientations and Motives for Consumption of the Residents in Taiwan 本研究主要是針對台灣地區民眾的消費性與動機做一個初步分析。本研究採用社會調

9.  Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior

Chang, Yuhmiin; 張郁敏 ,  2017
[廣告學系] 期刊論文
Media Psychology, Volume 20, Issue 4 , Pages 685-703
Multitasking Behavior This study investigates the reason that young people multitask with multiple media. This study extends uses and gratification (U&G

10.  Strategic social grooming: Emergent social grooming styles on Facebook, social capital and well-being

林日璇; Lin, J.-H. Tammy ,  2019-05
[廣告學系] 期刊論文
Journal of Computer-Mediated Communication, Vol.24, No.3, pp.90-107
廣告系 林日璇 Lin, J.-H. Tammy Strategic social grooming: Emergent social grooming styles on Facebook, social capital and well-being Social Grooming Style