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    日期題名作者
    2014 《Recode！政大上河圖》創作研究 曾婉婷; Tseng, Wan-Ting
    1999-06 Relational characteristics and conflict resolution associated with public relations strategies: A conceptual model of public relations effects 黃懿慧
    2007-12 Relational communication in computer-mediated interaction revisited: Three studies comparing participant-observer perspectives. 林淑芳; Ramirez, Jr., A.; Zhang, S.; McGrew, C.; Lin, Shu-Fang; Lin, Shu-Fang
    2002 Relative judgments in a competitive ad context 張卿卿
    2003 Relative judgments in competitive contexts Chang, Chingching; 張卿卿
    2009 Repetition Variation Strategies for Narrative Advertising Chang, Chingching; 張卿卿
    2018-01 Repositioning Taiwan in Southeast Asia: Strategies to Enhance People-to-People Connectivity 楊昊; Hsiao, Hsin-Huang Michael; Yang, Alan H.
    2011-07 Representing “Modern Women”: A Pictorial Semiotic Analysis of Advertisements of Taiwan Women’s Sphere during Japanese Occupation of Taiwan 孫秀蕙; 陳儀芬
    2000-06 Research in international public relations: More easily said than done Sha B.; 黃懿慧
    2014 Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example 張卿卿; Chang, Ching-Ching
    2008-08 Revisiting interpersonal media competition: The gratification niches of instant messaging, email, and the telephone. 林淑芳; Ramirez, Jr., A.; Dimmick, J.; Feaster, J.; Lin, Shu-Fang; Lin, Shu-Fang
    2004-03 Revisiting the Communicative Response Model: Crisis Situations Communication Strategies and Media Effectiveness 黃懿慧
    2009-01 Roles of Referring-Sketching Action for the Design Ideation 鄭霈絨; Cheng, Pei-Jung; Yen, Jen
    2013-02 Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising 張卿卿
    2006-03 Seeing the small picture: Ad-self versus ad-culture congruency in international advertising Chang, Chingching; 張卿卿
    2006 See the small picture: The importance of culture versus self in determining advertising effectiveness 張卿卿
    2001 Self-Congruency as a cue in different advertising processing contexts 張卿卿
    2002 Self-Congruency as a Cue in Different Advertising Processing Contexts Chang, Chingching; 張卿卿
    2015-07 Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation 張卿卿; Chang, Chingching
    2012 Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela; Lin, Yu-Fang
    2019-09 Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication 張卿卿; Chang, Chingching
    2002 Setting the media agenda of attributes in the 2001 Magistrate Election in Taipei 陳憶寧
    1998-11 Should a public relations code of ethics be enforced? 黃懿慧
    2001-06 Should a public relations code of ethics be enforced? 黃懿慧
    1997-01 Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different genders Chang, Chingching; 張卿卿
    2007-05 Social Capital Human Capital and Career Success in Public Relations in Taiwan 陳憶寧
    2011-12 Social capital, human capital, and career success in public relations in Taiwan 陳憶寧; Chen, Yi-Ning
    2012-05 Social networking and adjustments among international students 林日璇; Lin, Jih-Hsuan; Peng, Wei; Kim, M.; Kim, S.; LaRose, R.
    2016-05 Social television: Examining the antecedents and consequences of connected TV viewing 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju
    2018-09 So scary, yet so fun: the role of self-efficacy in enjoyment of a virtual reality horror game 林日璇; Lin, Jih-Hsuan Tammy; Wu, Dai-Yun; Tao, Chen-Chao
    2018-09 So scary, yet so fun: the role of self-efficacy in enjoyment of a virtual reality horror game 林日璇; Lin, Jih-Hsuan Tammy; Wu, Dai-Yun; Tao, Chen-Chao
    2011 Stop playing with your food! A comparison of for-profit and non-profit food related advergames 林芝璇; Cicchirillo, Vincent; Lin, Jhih-Syuan
    2012-10 Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality Cheng, I-Huei; Lee, Seow Ting; 鄭怡卉
    2019-05 Strategic social grooming: Emergent social grooming styles on Facebook, social capital and well-being 林日璇; Lin, J.-H. Tammy
    2011-11 Study on the effectiveness of newly developed tobacco warning labels in Taiwan 賴建都; 黎佩芬
    2019-07 Taiwanese university students’ smartphone use and the privacy paradox 陳憶寧; Chen, Yi-Ning Katherine; Wen, Chia-Ho
    2004-07 Television and Web advertising synergies 張郁敏; Chang, Yuhmiin
    2005-07 Testing the media effects on political capital 陳憶寧; 羅文輝
    1993-01 The Acquisition of Consumer Skills and Materialism in Adolescents: A Cross-cultural Comparison 郭貞; Kuo,Cheng
    1992-01 The Acquisition of Consuner Skills and Materialism: A Cross-Cultural Comparison 郭貞
    2014-12 The Analysis of Designers’ On-line Retrieving and Referring Behavior 鄭霈絨; Cheng, Pei-Jung; Chen, Li-Hao
    2019-03 The common player-avatar interaction scale (cPAX) : Expansion and cross language Validation 林日璇; Lin, J.-H.*; Banks, J.*; Bowman, N.; Pietschmann, D.; Wasserman, J.
    2012 Facebook企業粉絲頁之危機溝通效果：探討 人性化語調、危機情境與危機回應策略之影響 吳懋嫻; Wu, Mao Hsien
    2012-12 The Considerations in Using a Mind Mapping APP 鄭霈絨; Cheng, Pei-Jung; Hu, Hui-Jiun; Chen, Li-Hao
    2015 The Contributions of Graphic and Enactive Realism to Enjoyment and Effort in Active Video Games 林日璇; Lin, Jih-Hsuan; Peng, Wei
    2005-07 The driving forces for smoking among Taiwanese adolescents 張卿卿
    2012-04 The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model 張卿卿; Chang, Chingching
    2004 The effectiveness of retrospective and anticipatory self-referencing ads 張卿卿
    2008 The Effectiveness of Using a Global Look in an Asian Market Chang, Chingching; 張卿卿
    2004-04 The effect of new networks on U.S. TV diversity. Journal of Media Economics 林淑芳; McDonald, Daniel G.; Lin, Shu-Fang

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