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Date	Title	Authors
2005	Going head to head: Content analysis of high profile conflicts as played out in the press	鄭怡卉; Shin, Jae-Hwa; Cheng, I-Huei; Yan, Jin; Cameron, Glen T.
2014-08	Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising	張卿卿; Chang, Chingching
1993	How adolescents learn to be consumers : an eclectic approach	郭貞; Cheng, Kuo
2007-01	How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products	張卿卿
2005-06	How Context-Evoked Affect Influences Responses to High- and Low-Involving Products	張卿卿
2019-01	How Does ‘IDEATOR’ Work for Designers in the Ideation?	鄭霈絨; Pei-JungCheng
2021-07	How Do individuals’ world views shape their perceptions of AI	陳憶寧; Chen, Y. N. Katherine
2004	How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts	Chang, Chingching; 張卿卿
2004-01	How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts	張卿卿
2003	How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations	Chang, Chingching; 張卿卿
2002	How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations	張卿卿
2020-05	How Morality Judgments Influence Humor Perceptions of Prankvertising	張卿卿; Chang, Chingching
2012	How people tell an ad story: Western vs. Asian styles	Ching, Chingching; 張卿卿
2017	How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model	張卿卿; Chang, Chingching
2018-04	How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model	Chang, Chingching; 張卿卿
2013-08	How the Designers` Keyword Thinking Influences on their Ideation	鄭霈絨; Cheng, Pei-Jung; Chen, Li-Hao; Cheng, Yi-Chun
2013-08	How the Plan of Shapes and Colors for the Notification Icons of Social Networking Websites Influences on Users` Priority Response Order	Guo, Jin-Cu; 鄭霈絨; Cheng, Pei-Jung
2007	Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits	張卿卿
2017-03	Identification, International Encyclopedia of Media Effects	林日璇; Lin, Jih-Hsuan Tammy
2013-08	Identification matters: A moderated mediation model of media interactivity, character identification, and video game violence on aggression	林日璇; Lin, Jih-Hsuan
2008-12	IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN	Pan, Po-Lin; Cheng, I-Huei; 鄭怡卉
2013-02	Imagery fluency and narrative advertising effects	Chang, Chingching; 張卿卿
2020-08	Impacts of Attitudes Toward Government and Corporations on Public Trust in Artificial Intelligence	陳憶寧; Chen, Yi-Ning Katherine; Wen, Chia-Ho Ryan
2007	Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors	林穎青; 林建信; Lin, Ying-Ching; Lin, Chien-Hsin
2018-05	Impression Management and Beyond: Exploring Why Young Consumers Like, Share, and Comment on Facebook Advertising	張郁敏; Chang, Yuhmiin
2014	Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News	張卿卿; Chang, Ching-Ching
2008	Increasing mental health literacy via narrative advertising	Chang, Chingching; 張卿卿
2006-07	Increasing mental health literacy via narrative advertising	張卿卿
1998	Intermedia agenda setting effects in the 1996 presidential election in Taiwan	張卿卿
2011-01	International applications of the agenda-setting Acapulco Typology	陳憶寧; McCombs, Maxwell; Ghanem, Salma; Lennon, Federico Rey; Blood, R. Warwick; Chen, Yi-Ning (Katherine); Ban, Hyun
1995	International Joint Ventures Management:A Critical Success Factors Approach	祝鳳岡
1994-08	Investigation the Compulsive Buying Behaviors among the Taiwanese Youths: An Integrated Model	郭貞
2011-11	Is playing exergaming really exercising? A meta-analysis of energy expenditure in active video games	林日璇; Peng, Wei; Lin, Jih-Hsuan; Crouse, Julia
2004-05	Is symmetrical communication ethical and effective?	黃懿慧; Huang, Yi-Hui
2004-09	Is symmetrical communication ethical and effective?	黃懿慧
2007-08	Is that website for me? An affect as informaiton model of congruency effects	張卿卿
2012	Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs	Chang, Chingching; 張卿卿
2015-06	Just Dance: The Effects of Exergame Feedback and Controller Use on Physical Activity and Psychological Outcomes.	林日璇; Lin, Jih-Hsuan
2005-08	Knowledge about the Gulf War: A Theoretical Model of Learning from the News	張卿卿
2006	Knowledge about the Gulf Wars: A theoretical model of learning from the news	Lo, Ven-hwei; Chang, Chingching; 羅文輝; 張卿卿
2015	Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals	Lin, Ying-Ching; Wang, Kai-Yu; 林穎青
2016-10	Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals	林穎青; 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Lin, Ying-Ching; Wang, Kai-Yu
2019-09	Making Ideation Visible: An Early-Design Tool for Designers	鄭霈絨; Cheng, Pei-Jung
2010-03	Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness	Chang, Chingching; 張卿卿
2009	Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion	Chang, Chingching; 張卿卿
1997	Mass madia impact on voter response to women candidates: Theoeetical development	張卿卿
2007	Media Advocacy	Cheng, I-Huei
1997	Media exposure and the learning of green consumer style and rational consumer orientations among the Taiwanese consumers: A causal structural model	郭貞
2021-08	Media multitasking and mood management: The positive and negative mediation effects of entertainment and flow on mood repair	張郁敏; Chang, Yuhmiin
2023-02	Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load	張郁敏; Chang, Yuhmiin; Thorson, Esther