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    政大機構典藏 > 教育學院 > 教育學系 > 學位論文 >  Item 140.119/84349


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/84349


    Title: 台灣地區國民小學教科書市場機制運作之研究
    A Study on the Market Mechanism of Elementary Textbook in Taiwan
    Authors: 鄧鈞文
    Contributors: 林邦傑
    秦夢群
    鄧鈞文
    Date: 2001
    Issue Date: 2016-04-14 13:55:10 (UTC+8)
    Abstract: 本研究之主要研究目的在探討臺灣地區教科書市場開放後，政府政策、教科書業者行銷活動與學校選用機制三者的運作與相互影響情形，主要包括1.瞭解國小教科書政策自由化之演變，並探究影響選用政策之因素；2.探討教科書業者之行銷活動，並剖析其影響；3.探究學校教科書選用專業化之情形，並分析影響選用專業化之因素；4.探究教科書選用滿意度，並分析影響選用滿意度之因素。
    The purpose of this study is to investigate the operation and mutual interaction within “government policies”, “marketing of the textbook publishers”, and the “school selecting mechanism”.
    Description: 博士
    國立政治大學
    教育學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002000582
    Data Type: thesis
    Appears in Collections:[教育學系] 學位論文

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