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    "期刊論文"的相關文件

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    類別 日期 題名 作者 檔案
    [企業管理學系] 期刊論文 2019-08 Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement 陳冠儒; Chen, Kuan-Ju; Cheung, Hoi Ling
    [企業管理學系] 期刊論文 2019-03 Instagram使用動機對品牌參與之影響：以廣告價值為中介變數 陳冠儒; Chen, Kuan-Ju; 趙家彤; Chao, Chia-Tung
    [企業管理學系] 期刊論文 2018-08 Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin; Chen, Kuan-Ju
    [企業管理學系] 期刊論文 2017-12 Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
    [企業管理學系] 期刊論文 2016-08 Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan 陳冠儒; Chen, Kuan-Ju; Phua, Joe
    [企業管理學系] 期刊論文 2015-08 Would you be my friend? An examination of global marketers` brand personification strategies in social media 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [企業管理學系] 期刊論文 2012-05 What’s in a tweet? Foreign correspondents’ use of social media 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [企業管理學系] 期刊論文 2016-10 Concentration of rivals’ actions and competitive reaction Hyun, Eunjung; 謝凱宇; Hsieh, Kai-Yu
    [企業管理學系] 期刊論文 2015-02 If they can do it, why not us? Competitors as reference points for justifying escalation of commitment 謝凱宇; Hsieh, Kai-Yu; Tsai, Wenpin; Chen, Ming-Jer
    [企業管理學系] 期刊論文 2018-01 Matching response to competitors’ moves under asymmetric market strength Hyun, Eunjung; 謝凱宇; Hsieh, Kai-Yu
    [企業管理學系] 期刊論文 2014-02 The structure of competition: How competition between one’s rivals influences imitative market entry 謝凱宇; Hsieh, Kai-Yu; Vermeulen, Freek
    [企業管理學系] 期刊論文 2018-08 A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships 朴星俊; Park, Sungjun (Steven); Lee, Heejung; Chang, Hyeseung
    [企業管理學系] 期刊論文 2019-05 Adoption of digital devices for children education: Korean case 朴星俊; Park, Sungjun (Steven); Park, Byungho; Chang, Hyeseung
    [企業管理學系] 期刊論文 2018-02 How has Chinese Perception toward South Korea Changed After THAAD? Implications to Korean Tourism Industry and Marketing Channels Lee, Heejung; 朴星俊; Park, Sungjun (Steven)
    [企業管理學系] 期刊論文 2018-03 How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction Lee, Heejung; 朴星俊; Park, Sungjun (Steven)
    [企業管理學系] 期刊論文 2018-04 Identifying `Selling Points` of Australia as a Product: Destination Marketing through the Market Segmentation Approach Lee, Heejung; 朴星俊; Park, Sungjun (Steven)
    [企業管理學系] 期刊論文 2018-02 Motivating Chinese Consumers to Revisit Korea: Moderating Effect of Mobile Usage Lee, Heejung; 朴星俊; Park, Sungjun (Steven)
    [企業管理學系] 期刊論文 2019-12 Identifying the Role of Fun and Data Security on Intention to use Incheon Airport`s AI Service Robot 朴星俊(박성준); Park, Sungjun (Steven); 김근정; Kim, Geun-Jung; 이희정; Lee, Hee-Jung
    [企業管理學系] 期刊論文 2019-09 Boundary Conditions of the Curvilinear Relationships between Environmental Corporate Social Responsibility and New Product Performance: Evidence from China 黃國峯; Huang, Kuo-Feng; Yang, Zhuoer; Zhang, Yahui; Gao, Yu; Gao, Shanxing
    [企業管理學系] 期刊論文 2021-02 Supply chain investment and de-escalation of capacity competition 謝凱宇; Hsieh, Kai-Yu; 楊曙榮; Yang, Shu-Jung
    [企業管理學系] 期刊論文 2019-12 A Multilevel Study of Brand-Specific Transformational Leadership: Employee and Customer Effects 韓志翔; Han, Tzu-Shian; 江旭新; Chiang, Hsu-Hsin; McConville, David

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