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    顯示項目101-150 / 530. (共11頁)
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    日期題名作者
    2020-05 How Morality Judgments Influence Humor Perceptions of Prankvertising 張卿卿; Chang, Chingching
    2012 How people tell an ad story: Western vs. Asian styles Ching, Chingching; 張卿卿
    2017 How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model 張卿卿; Chang, Chingching
    2018-04 How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model Chang, Chingching; 張卿卿
    2007 Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits 張卿卿
    2013-08 Identification matters: A moderated mediation model of media interactivity, character identification, and video game violence on aggression 林日璇; Lin, Jih-Hsuan
    2008-12 IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN Pan, Po-Lin; Cheng, I-Huei; 鄭怡卉
    2013-02 Imagery fluency and narrative advertising effects Chang, Chingching; 張卿卿
    2020-08 Impacts of Attitudes Toward Government and Corporations on Public Trust in Artificial Intelligence 陳憶寧; Chen, Yi-Ning Katherine; Wen, Chia-Ho Ryan
    2007 Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors 林穎青; 林建信; Lin, Ying-Ching; Lin, Chien-Hsin
    2014 Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News 張卿卿; Chang, Ching-Ching
    2008 Increasing mental health literacy via narrative advertising Chang, Chingching; 張卿卿
    2011-11 Is playing exergaming really exercising? A meta-analysis of energy expenditure in active video games 林日璇; Peng, Wei; Lin, Jih-Hsuan; Crouse, Julia
    2004-09 Is symmetrical communication ethical and effective? 黃懿慧
    2012 Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs Chang, Chingching; 張卿卿
    2015-06 Just Dance: The Effects of Exergame Feedback and Controller Use on Physical Activity and Psychological Outcomes. 林日璇; Lin, Jih-Hsuan
    2006 Knowledge about the Gulf Wars: A theoretical model of learning from the news Lo, Ven-hwei; Chang, Chingching; 羅文輝; 張卿卿
    2015 Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals Lin, Ying-Ching; Wang, Kai-Yu; 林穎青
    2016-10 Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals 林穎青; 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Lin, Ying-Ching; Wang, Kai-Yu
    2010-03 Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness Chang, Chingching; 張卿卿
    2009 Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion Chang, Chingching; 張卿卿
    1997 Mass madia impact on voter response to women candidates: Theoeetical development 張卿卿
    2023-02 Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load 張郁敏; Chang, Yuhmiin; Thorson, Esther
    2010-09 Media Use and Political Capital in Northern and Southern Taiwan Chen, Katherine Yi-ning; Lo, Ven-Hwei; 陳憶寧; 羅文輝
    2017-07 Memoria, deambulacion urbana y pesquisas en la novela negra de Francisco Gonzalez Ledesama 楊瓊瑩; Yang, Chung-Ying
    2012-03 Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model 張卿卿; Chang, Chingching
    2010 Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator Chang, Chingching; 張卿卿
    2016-12 Methodological Issues in Advertising Research: Current Status, Shifts, and Trends 張卿卿; Chang, Chingching
    2019-04 Model of Behavioral Strategies for Coping with Party Ambivalence 張卿卿; Chang , Chingching
    2015-10 Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings Chang, Ching ching; 張卿卿
    2017 Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms 林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I
    2018-11 Narrative engagement and vicarious interaction with multiple characters 林淑芳; Lin, Shu-Fang; Dale, Katherine R.; McDonald, Daniel G.; Collier, James G.; Jones, Kaitlyn
    2012 Need satisfaction supportive game features as motivational determinants: An experimental study of a self-determination theory guided exergame. 林日璇; Peng, Wei; Lin, Jih-Hsuan; Winn, B.; Pfeiffer, K.
    2012 News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example Chang, Chingching; 張卿卿
    2019-03 Newsgames for the greater good: The effects of graphic realism and geographic proximity on knowledge acquisition and willingness to help 林日璇; Lin, J.-H.*; Wu, Dai-Yun
    2014 Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun
    1991-12 On Enhancing the Persuasiveness of Low Credibility Sources: The Use of a Partial Incongruity Strategy 郭貞
    2011-12 Opinions from Others Like You: The Role of Perceived Source Similarity Chang, Chingching; 張卿卿
    2001-02 OPRA: A cross-cultural multiple-item scale for measuring organization-public relationships 黃懿慧
    2015-01 Organizational Adaptation for Using PLM Systems: Group Dynamism and Management Involvement. 洪為璽; Kung, Kao-Hui; Ho, Chin-Fu; Hung, Wei-Hsi; Wu, Chuan-Chun
    1998-01 Otto Lerbinger著《公共關係的時代使命--診斷危機．管理危機》 黃懿慧
    2003 Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election 張卿卿; Chang, Chingching
    2018-08 Perceived message consistency: Explicating how brand messages being processed across multiple online media 張郁敏; Chang, Yuhmiin
    2018 Permanently online and permanently connected: Taiwanese university students’ attachment style, mobile phone usage, and well-being 林日璇; Lin, Jih-Hsuan Tammy
    2017 Personality traits, motivations, and emotional consequences of social media usage 林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath
    2005-01 Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents Chang, Chingching; 張卿卿
    2015-05 Physical activity and food consumption: The moderating role of individual dieting tendency Chang, CC; Lin, YC; 林穎青
    2000 Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaigns Chang, Chingching; 張卿卿
    2018-07 Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections 林芝璇; Lin, Jhih-Syuan; Himelboim, Itai
    2007-12 Politically Mobilizing vs. Demobilizing Media: A Mediation Model. Asian Journal of Communication Chang, Chingching

    顯示項目101-150 / 530. (共11頁)
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