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    日期题名作者
    2013 Using active video games for physical activity promotion: A systematic review of the current state of research. 林日璇; Peng, Wei*; Crouse, Julia; Lin, Jih-Hsuan
    2017-05 Validation of A Brainstorming Tool "IDEATOR" 鄭霈絨; Cheng, Pei-Jung
    2001-04 Values of public relations: Effects on organization-public relationships mediating conflict resolution 黃懿慧
    2018-09 Ways of Seeing Matter: The Impact of a Naturally Mapped Perceptual System on the Persuasive Effects of Immersive Virtual Reality Advertising 林日璇; Wu, Dai-Yun; Lin, Jih-Hsuan Tammy
    2018 What Predicts Selective Avoidance on Social Media? A Study of Political Unfriending in Hong Kong and Taiwan Skoric, Marko M.; Zhu, Qinfeng; 林日璇; Lin, Jih-Hsuan Tammy
    2004-08 When does gender counts: Further insights into gender schematic processing of female candidates` political advertisements Chang, Chingching; 張卿卿
    2014 When New Commercials do not Meet Expectations 張卿卿; Chang, Ching-Ching
    2010 Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. Chang, Chingching; 張卿卿
    2014 Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework 張卿卿; Chang, Ching-Ching
    2017 Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior Chang, Yuhmiin; 張郁敏
    2015 Would you be my friend? An examination of global marketers’ brand personification strategies in social media 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    2022-04 Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果 張郁敏; Chang, Yuhmiin
    2008-10 一個新的隱喻廣告分類與現況分析 吳岳剛; Wu, Yueh-Gang
    1997-07 一對一行銷≠世紀末行銷[評Don Peppers and Martha Rogers, The One to One Future: Building Relationships One Customer at a Time] 陳文玲
    2006-01 一本深入淺出的廣告符研究教戰手冊：評介Persuasive Signs: The Semiotics of Advertising 孫秀蕙
    1995-03 世代分析在傳播行為研究中之應用 郭貞
    1995-07 世代分析在社會科學中之應用 郭貞
    1993-06 世界廣告自律體系之分析 劉美琪
    1995-09 世界末日與冷酷異境--社會心理和創意思考的關係 陳文玲
    1996-01 中國大陸都會區青少年消費行為初探 郭貞
    2020-12 二十世紀初期中國《盛京時報》醫藥廣告的圖像符號學研究 孫秀蕙; Sun, Hsiu-Hui
    2001-12 互擲泥巴 不見牛肉 [選舉廣告] 鄭自隆
    1996-04 五千年來的頭一次--總統選舉廣告掃描 蔡益彬; 姚開陽; 鄭自隆
    2013-10 什麼樣的科學新聞內容會受新聞媒體青睞？ 報紙與電視科學新聞媒體顯著性之決定因素初探 張郁敏; Chang, Yuh-Miin
    1996-01 介紹「觀看電視：家庭生活情境、權力關係與消費行為」研究 孫秀蕙

    显示项目226-250 / 529. (共22页)
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