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    Showing items 176-200 of 375. (15 Page(s) Totally)
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    DateTitleAuthors
    2004 Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals 張卿卿
    2004 The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective 張卿卿
    2004 Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies 張卿卿
    2004 The effectiveness of retrospective and anticipatory self-referencing ads 張卿卿
    2004 Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War 張卿卿; Chang C.; Lo. V
    2004 色彩學相關課程中實施創意思考教之研究 王其敏
    2004 台灣各大學視覺藝術教育創意思考課程比較分析-以92學年與86學年為例 王其敏
    2004 以自由書寫和對話作為開發insight、激發創意的手段:2003年夏天兩支反菸廣告影片的創作歷程 陳文玲
    2004 試論夢與創造力的關係-以一堂創意寫作課為例 陳文玲
    2004 借錢有理,消費無罪?解讀現金卡廣告中的消費文化意涵 甘惟中; Kan, Wei Chung
    2003-09 公共關係之關係策略模式初探:在地文化的觀點 黃懿慧; 林穎萱
    2003-09 如果被唬弄了你會怎樣:探討唬弄式網路廣告之效果 郭貞
    2003-08 PRSA: Scale Development for Exploring the Cross-Cultural Impetus of Public Relations Strategies 黃懿慧
    2003-07 A Chinese perspective of intercultural organization-public relationship 黃懿慧
    2003-05 企業網路謠言之危機管理策略研究--消費者行為的觀點 祝鳳岡; 楊達妮
    2003-05 比較廣告資訊揭露完整程度與不正競爭相關問題研究 祝鳳岡; 趙義隆; 謝杞森
    2003-05 Attribute Agenda Setting Function of the Press and the Public`s Preception of Candidates in Taipei County Chief Election 陳憶寧
    2003-05 Towards Factors Contributing to Integrative Conflict Resolution: A Cross-Cultural Perspective 黃懿慧
    2003-05 Toward a Cross-Cultural Theoretical Framework of Organization-Public Relations and Boundaries 黃懿慧; Huang, Yi-Hui
    2003-05 探討新興之網路產業—以網路算命為例 郭貞
    2003-04 中國大陸高等設計教育發展之初探 賴建都
    2003-03 CMSA: A multiple-item scale for gauging divergent cross-cultural conflict managerial styles 黃懿慧
    2003-01 選舉與台灣社會:李登輝時代競選傳播的意義與特色 鄭自隆
    2003 建立企業網頁公關效果評估指標-以2002年台灣五百大服務業為例 孫秀蕙
    2003 Attribute Agenda Setting Function of the Press and the Public`s Perception of Candidates in a Local Election in Taiwan 陳憶寧

    Showing items 176-200 of 375. (15 Page(s) Totally)
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