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    Showing items 201-225 of 375. (15 Page(s) Totally)
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    DateTitleAuthors
    2003 Ad Repetition and Variation in a Competitive Ad Context 張卿卿; Chang, Chingching
    2003 Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator 張卿卿
    2003 Diagnosticity of masculinity and Femininity in processing advertising messages 張卿卿
    2003 A multiple-item scale for gauging divergent cross-cultural conflict managerial styles 黃懿慧
    2003 媒體議題與公眾議題演化過程之探討:以九十一年台北市長選舉為例 陳憶寧
    2003 The moderating influence of Ad framing for Ad-self-congruency Effects 張卿卿
    2003 視覺創意方法研究-圖像表現策略之建 王其敏
    2003 汽車喜好色與個性,駕駛行為之研究-以30~40歲之駕駛人為例 王其敏
    2003 創意理論在圖像創作教學之應用研究 王其敏
    2003 年輕駕駛者之汽車喜愛色與人口學變項、個性、駕駛行為差異性之研究 王其敏
    2003 我的Haven經驗 陳文玲
    2003 必也定位乎?關於大學廣告系教創意的幾個大膽建議 陳文玲
    2002-08 The Impact of Public Relations Effectiveness on Organizational Effectiveness: A Case Study in Taiwan 黃懿慧
    2002-08 Performance Measures of Public Relations: An Integrated Model 黃懿慧
    2002-07 九二一震災重建區地方產業視覺形象設計計畫─苗栗苑裡藺草文化暨休閒觀光行銷 賴建都
    2002-06 「關係取向」理論再探—從組織與利益關係人關係角度探討 黃懿慧
    2002-05 生鮮食品便利商店消費行為與商店形象之研究 祝鳳岡; 楊達妮
    2002-05 Consumer Styles of On-line Shoppers on Taiwan 郭貞
    2002-05 台灣早期企業識別設計研究─以民國五十六年台塑企業為例 賴建都
    2002-04 2001 年立法委員選舉各黨文宣策略分析 鄭自隆
    2002-03 2001 年選舉候選人網站內容分析及其效果撿驗研究 鄭自隆
    2002-01 台灣電視廣告四十年:經營、管理與表現 鄭自隆
    2002 The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge 張卿卿
    2002 Effectiveness of Ad Framing for Consumption Products 張卿卿
    2002 二ΟΟ一年台北縣長選舉之政治競選言說初探:以公關稿與媒體報導為例 陳憶寧

    Showing items 201-225 of 375. (15 Page(s) Totally)
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